Baleària will be back again this year at the FITUR International Tourism Trade Fair, from 19 to 23 January 2022 at IFEMA MADRID, where it will showcase to its different stakeholders its commitment to ferries that combine two strategic concepts: innovation in customer service and sustainability for the benefit of the planet. The company will also present its partnership agreements with various destinations with the aim of promoting cultural, gastronomic and sports tourism in these localities.
The Baleària stand will represent the intersection of the company’s strategic lines: sustainability and digitalisation. The entire venue is designed to immerse visitors in the experience of sailing on the high seas, where open spaces, tranquillity, comfort and accessibility reign supreme. Visitors will feel like they are on board a ferry, thanks to the use of natural materials and decor reminiscent of a ship’s hull and the waves of the sea.
The stand will feature a design that ‘underlines our exemplary customer service, our push toward digital transformation and our commitment to the environment and respect for the planet’.
FITUR is one of the leading trade fairs in the global panorama of major tourism events and a pre-eminent hub for the Ibero-American market. Organised by IFEMA MADRID, the 42nd International Tourism Trade Fair will run from 19 to 23 January 2022 at the exhibition centre in the Spanish capital, with the support that comes with the Government’s declaration that it represents an event of exceptional public interest. Alongside this backing is the significant support it receives from institutions, countries and destinations, hotel chains, tour operators and agencies, technology firms, suppliers and transport companies, all of whom help make FITUR a benchmark event and a major platform for showcasing innovation, new presentations and future trends focused on specialisation, technology and sustainability - an unmissable show for the entire international tourism industry value chain.