The new Strategic Tourism Plan for 2018-2022 for Catalonia promotes a smart and sustainable model for Catalan tourism. It also includes specific measures to improve the sector’s competitiveness in order to put Catalonia among the top three tourist destinations in the Mediterranean. Additionally it aims to increase daily spending per tourist, deseasonalise, build loyalty among existing visitors and attract new ones, and increase visitors number to inland areas.
The government of Catalonia (Generalitat) is working towards a sustainable, responsible and smart tourism model that can increase economic activity and strengthen the country’s reputation abroad, a model that is compatible with residents’ quality of life.
More information at http://act.gencat.cat/