Press releases

FITUR 2019 expands business opportunities with its new B2B area, FITUR MITM – MICE & BUSINESS

A networking tool focused on incentives, meetings and business travel tourism, providing FITUR exhibitors with the chance to establish contact with 100 highly-qualified international executives.

Organised by IFEMA, the next edition of FITUR will be held from the 23 to the 27 January, at Feria de Madrid.

In its permanent quest for specialisation and to promote key segments for the tourism industry, FITUR 2019 will contain a new B2B area focusing on MICE tourism (Meetings, Incentives, Conferences and Exhibitions). FITUR MITM – MICE & BUSINESS, organised in collaboration with the MITM Events specialist company GSAR Marketing, will offer a tool for meetings between a selection of professionals and exhibitors at the next edition of FITUR, organised by IFEMA to be held from the 23 to 27 January, at Feria de Madrid.

02 Nov 2018

The format of FITUR MITM – MICE & BUSINESS contemplates a schedule of up to 30 pre-established appointments between exhibitor companies interested in participating in the program –up to a limit of 100 companies and with priority for the exhibitors contracting the stands - and 100 highly-qualified international executives (corporate, incentives companies, event and conference organisers and international associations).  Registration for participation can be made through the FITUR website.
In recent years MICE tourism has grown and become a key option for the industry, proof of which are the 12,558 conferences of international associations held throughout the world in 2017, according to data from the International Congress and Convention Association, ICCA. The ranking placed Spain in fourth position (564 conferences), after the United States (941), Germany (682) and the United Kingdom (592).

 About FITUR

FITUR 2019 will be the global meeting point for tourism professionals and it will once again be the leading trade fair for the incoming and outgoing markets of Latin America. The last edition brought together 251,000 participants, with over 6,800 business meetings.

About GSAR Marketing

The company GSAR Marketing is an innovator and one of the leading companies in MICE tourism events and development since 1997. Its experience is proven thanks to the organisation of 49 MICE events, in 34 cities of 18 countries, and it remains at the forefront of the industry.