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As part FITUR’s strategy to sectorise its content, this year it will focus again on MICE Tourism, a major driver of the global tourism industry.

This is a must-attend event for the MICE Tourism industry: two busy days of making contacts and closing deals with the right buyers.

FITUR MICE Programme

The programme consists of a workshop where each exhibitor (such as tourist offices, convention centres, hotels, DMCs) has a guaranteed agenda of up to 30 pre-scheduled appointments with 100 executives of international companies, rigorously selected, all of them with high potential for business and purchasing decisions, and with the following profiles:

  • Businesses.
  • Incentive companies.
  • Event and conference organisers.
  • International associations.
  • Business Travel.

The quality of the buyers ensures that they keep 99.9% of their appointments, guaranteeing the exhibitor’s investment.

In addition, the event includes a complete networking programme with different social events that creates synergies and strong professional links between participants.

Tel. + 34 91 722 52 52 
+ 34 91 722 57 62
+ 34 91 722 53 62