FITUR Health

Better health is a growing motivation for travel. Bathing in thermal springs, having a medical check-up, comparing a second diagnosis, trying more advanced treatments, accessing innovative technology, ensuring value for money or relaxing in a care home are all health tourism travel options. This is a segment that includes medical tourism and wellness tourism.

FITUR is the leading tourism and travel trade fair in the Spanish market and a benchmark in the international arena and is committed to health tourism. In 2020, has celebrated its sixth edition.

FITUR Health has an exceptional location within the event, in Hall 8 next to the international tourism business sector.


FITUR Health is a leading platform for promoting health tourism where the agents involved such as hospitals and clinics, spas, clusters and tourism destinations, medical facilitators, specialised travel agencies, health tourism service providers and companies all present their offerings. During the days reserved for trade visitors, there will be a B2B workshop for exhibitors to expand their business connections with a selection of invited buyers from outbound markets representing medical prescribers, national health organisations, facilitators, specialised international travel agencies and insurers. The FITUR Health section also includes a programme of talks and panel discussions on trends, innovation and success factors in health tourism and a central B2C area where medical and therapeutic treatments are available.

Benefits of exhibiting at FITUR Health

FITUR Health offers a better platform than anywhere else in Europe for exhibitors in health tourism to promote their products, find new business opportunities and develop their business. Because it is such an important showcase and receives so many attendees, FITUR Health also presents an extraordinary opportunity for sponsors in the tourism and health sectors.