The 4th staging of the section specialising in health tourism will take place as part of FITUR from 17 to 21 January 2018 at Feria de Madrid
For the fourth consecutive year, the section specialising in health tourism, FITUR HEALTH, will again have its own space within the International Tourism Trade Fair, FITUR 2018, from 17 to 21 January 2018 after renewing the agreement between IFEMA and the SPAINCARES cluster signed this morning 20th of November by the Managing Director of IFEMA, Eduardo López-Puertas, and the President of SPAINCARES, David Medina.
This monographic section, which will be located in Hall 8 of Feria de Madrid next to the international tourism business sector, will feature four areas: a display area intended for showcasing the most up-to-date health tourism offer (spas, dependence centres, specialised tour operators, insurers, destinations, associations focusing on health tourism, among others); a B2B meeting area; an academic area with spaces for analysis, debate and conferences imparted by experts; and a B2C space for demonstrations which are completely free of charge for the public.
FITUR HEALTH is thus providing a response to a tourist niche that is steadily expanding and developing and generating increasing interest worldwide year after year. In 2017, this meeting point for professionals hosted 17 exhibitors representing more than 150 healthcare centres and sector companies and saw the participation of 20 international buyers in the B2B zone, plus 13 conferences. Added to this, and for the first time, we staged demonstrations designed for the public who attended the Trade Fair and which elicited strong interest.
David Medina, President of SPAINCARES, said: “the alliance signed by two of the major players in the Spanish economy, Tourism and Health, together with the support which the State Secretariat for Tourism is giving the SPAINCARES project, will position the country as a leading force worldwide in this type of tourism. The activity already generates in Spain a turnover of more than 500 million euros, which we expect to double in the coming years”. The president of SPAINCARES also declared that FITUR is the best showcase for raising awareness of the country’s broad offer in this segment and thus contributing to an improved GDP.
Eduardo López-Puertas, Managing Director of IFEMA, pointed out “the importance of providing FITUR with specialised platforms backed by the principal Associations, such as the Spanish Health Tourism Cluster, to offer professionals a working and relations framework in which to learn about what is on offer and about new trends and to become more deeply acquainted with one of the segments that is generating new opportunities for growth and expansion in tourism activities and of which our country is a major exponent”.