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Fitur: the key meeting of the tourism sector
Fitur: International Tourism Trade Fair
Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector's largest business platform.
What is Fitur?
Find out all about Fitur, the main meeting point for tourism professionals.
Fitur Areas
Specialisation at Fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Mexico, Partner Country of FITUR 2026
The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, announced that Mexico will be the Partner Country at FITUR 2026, the world’s leading international tourism trade fair.
"This is a great opportunity to showcase the richness of our country to the world and to strengthen its position as a tourism powerhouse."
Photo: Quintana Roo
Mexico – Toward Sustainable Tourism
With its strengthened strategy, Mexico aims to increase its global visibility, attract foreign investment, promote sustainable development, and establish itself as a world-class tourist destination.
Photo: Campeche / Calakmul
Interactive and immersive stand
Mexico will have a unique space at FITUR where visitors can discover tourist regions, magical towns, emerging destinations, and exclusive tourism products.
Photo: Guanajuato / Día de muertos
2026 Novelties: Hall 12
New Knowledge Hub
FITUR is incorporating Hall 12, connected to Pavilion 4, as a new space dedicated to innovation and tourism knowledge. It will be the epicentre of digitalisation, innovation and trends in the sector, hosting conferences and debates alongside areas such as FITUR TechY, Know-How & Export, Talent, Sports, FITUR Next and the Travel Technology area. This new space expands the fair, improves visitor flows and brings together the most current and inspiring content.
Fitur awards
Best Stand Awards
Best Stand Awards
This award recognises the most outstanding stands at FITUR for their creativity, design and innovation. It rewards functionality, visual impact and the ability to surprise, valuing proposals that integrate aesthetics, technology and visitor experience to strengthen brand image and attract the public.
Sustainable stand
Sustainable stand
Stands that minimise their environmental impact through the use of recycled materials, clean energy and sustainable practices are recognised. This award values commitment to ecological responsibility, innovation in sustainable design and contribution to a more environmentally friendly trade fair model.
Active tourism
Active tourism
This award recognises active tourism and nature projects that integrate sustainability as their main focus. It values unique experiences that respect the environment, promote local development and offer visitors an authentic connection with nature, combining innovation, environmental responsibility and tourist appeal.
Jorge Vila Fradera
Jorge Vila Fradera
This award recognises the best presentation at FITUR in terms of quality, impact and relevance. It rewards proposals that offer an innovative and strategic vision for the future of tourism, contributing to the development of the sector through transformative, sustainable ideas that are aligned with new global trends.
Fitur 4all
Fitur 4all
This award recognises exemplary initiatives that promote accessible, inclusive and socially committed tourism. It values proposals that remove barriers, encourage participation by all audiences and contribute to a more equitable and diverse tourism experience that is aligned with the values of social responsibility and respect for the community.
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.
Participate in the FITURNext 2026
Challenge this year's Challenge focuses on how tourism can contribute to efficient and sustainable water management. Through best practices and awareness-raising, the tourism sector can promote the responsible use of the resource, boost access to water and strengthen water security in destinations. The deadline is August 31, 2025.
