23 January
27 January

International Tourism Trade Fair



Imagen Fitur festivalesMusic festivals are tourism facilitators and form part of the development strategy that translates into an important part of the local economy. Music festivals are precursors to international tourism and create new tourism flows, increasing accommodation occupation levels and creating catering and commercial activity.

In 2017, the live music industry in Spain had a turnover of 269.2 million euros, 20.6% more than in the previous year, reaching a historical record. Spain consolidates as an unavoidable destination for major international music tours.

Source: Yearbook of Live Music 2018
APM – Asociación de Promotores Musicales

A high segment of the population schedules their holidays and chooses destinations based on the offer of live music festivals. Attending a festival is a global experience which starts with travel. In addition, it includes other services which have a social impact and meet new recreational and cultural needs. They don’t only contribute to the increase in leisure activities in the region thanks to the increase in tourism but they also generate job vacancies and new opportunities for local businesses.

Foto Fitur FestivalesThe public administrations, promoters, organisers and tourism companies are increasingly working together to offer the best shows, services and experiences to millions of tourists in the MUSIC FESTIVALS segments.

FITUR and SPAIN LIVE MUSIC –Association for Promoting Music Tourism in Spain- are organising the second staging of FITUR FESTIVALS to facilitate and favour contact between all the players in this segment.



  • To promote the festivals and destinations that host them.
  • To channel encounters and business between organising and promoting professionals and tourism operators.
  • To give visibility and reinforce the structuring of the festivals tourism product.



  • Festival organisers.
  • Festival promoters.
  • Destinations
  • Supplier and ancillary companies in the industry.
  • Specialised travel agencies.
  • Ticketing companies.
  • Festivals sponsors.



  • Exhibition area with 9 m2 stands.
  • Auditorium, integrated into the exhibition area, for round tables and presentations of sector-specific reports.
  • Exhibitors’ presentations and demonstrations
  • Chill out area to favour networking among attendees.