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27 September 2022

IFEMA MADRID, Brand Communication and Fenin present ORAL-TECH 2nd Expodental International Forum

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The presentation was attended by more than 50 dental sector companies, who were welcomed by Ana Larrañaga, Director of Fair Business at IFEMA MADRID; Eva Beloso, Technical Advisor at Fenin; Luis M Garralda, president of the Dental Health Sector of Fenin; Sonia Gomara, president of the EXPODENTAL Organising Committee, Ana Rodríguez; Director of ORAL-TECH and EXPODENTAL; and Jordi Martínez, Director of BRAND COMMUNICATION.

The presentation of the 2nd Expodental International Forum - ORAL-TECH - on the Recinto Ferial today was attended by more than 50 dental sector companies. During the event, details for the upcoming Forum, scheduled to take place on  21 and 22 April 2023 were revealed. ORAL-TECH is organised by IFEMA MADRID and Brand Communication with the collaboration of the Spanish Federation of Healthcare Technology Companies (Fenin).

The event will have all the necessary infrastructure for an Exhibition Area and a Knowledge Forum and will feature a variety of presentations, practical workshops, networking opportunities, and more, courtesy of renowned opinion leaders. Moreover, it will be held in odd-numbered years, alternating with EXPODENTAL, to share knowledge about the latest innovations, while also serving as a commercial meeting for companies, in perfect balance with the efficacy of EXPODENTAL in this context.

 The meeting concluded with a presentation by Roberto Rosso, CEO of Key-Stone, on “Evolution of the dental sector in a context of greater uncertainty and new opportunities”. Among some of the highlights of Fenin’s report, he pointed out that the dental sector had recovered almost 30% of its business by 2021, achieving higher values than before the pandemic, with a turnover of €1 billion by the end of the year including growth of the orthodontic aligners segment. According to Rosso, despite this significant post-pandemic growth, in 2021 the sector had not yet fully recovered lost business in 2020, although trends in the first six months of 2022 with 11% growth suggest a healthy recovery for the sector.

Furthermore, the consumables market is going through a difficult period due to a sharp fall in the price of the disposable products which accounted for 30% of consumption in dental clinics in the first year of the pandemic.

Rosso concluded that the development of the industry is closely linked to growth of the technology sector, with favourable trends in the digital area and double-digit growth. Treatment units are also seeing significant improvements, a sign of a high level of confidence among professionals who are modernising their dental centres and prosthetic laboratories.