Registration is now open to take part

Far more than the sector face-to-face reunion


Fruit Attraction 2021

Get your badge and join the largest trade community for the sector.



A year-round resource for information and business relationships, with networking opportunities and targeted content.

SWAPCARD app images

Fruit Attraction 2021

Take part in the main face-to-face reunion and be part of the largest professional community for the fruit and vegetable sector

Fruit Attraction: Reconnecting the World Fresh Produce Community

Fruit Attraction is much more than a face-to-face event… Fruit Attraction is the world’s reference commercial tool for the Fruit and Vegetable Industry. Its ability to promote world exports in the sector makes it the marketing hub for the whole group of professionals that make up the entire value chain, while consolidating its position as the platform for innovation in the fruit and vegetable market. 

Organised by IFEMA and FEPEX, the next face to face event of Fruit Attraction will be held from 5 to 7 October 2021. Also, Fruit Attraction brings together the entire community under a platform that gives all its members the opportunity to stay connected 365 days a year. Fruit Attraction LIVEConnect, a new and advanced digital platform that strength and complement the face-to-face event, with new functionalities that reinforces each other.

Be part of the largest trade community for the Fruit and Vegetable sector!

Download the LIVEConnect APP

LIVEConnect is an advanced technological platform operational through web and mobile.

Download the mobile app and get the the most out of your participation as member of the largest profesional community specialized in the Fruit and Vegetable sector.

App Store

Google Play

Over 200 conferences about all the news for the F&V sector

Numerous technical conferences, debates, sessions and monographic congress took place at Fruit Attraction LIVEConnect  during the whole month of October about a great diversity of topics: product categories, international market opportunities, topics of maximum sectoral interest,… Organized by associations, the media and the participating exhibitors.

The whole program includes events as World Fresh Forum (China, Japan, the United States, India and the United Arab Emirates); Biofruit Congress; Biotech Attraction, Women´s Forum, technical conferences about packaging, ODS, Sustanibility, The Fresh Convenience Market, a range of daily sessions during 31 days that made Fruit Attraction LIVEConnect the largest source of information for the sector.

Did you miss to attend any  session that you would like? Become part of the Community and enjoy the whole congress and seminars program.

Awarded in innovation


Innovation Hub is the section which draws together all Fruits and Vegetables product innovations launched on the market between 2019 and 2020.

A total number of 160 products compose this section. Out of the candidacies, of experts and renowned industry professionals had the complex task to select 20 finalists (10 for the Fresh Produce category and 10 for the Auxiliary Industry). The evaluation criteria are: Applicability, Innovation, Environmental Sustainability and Social Value Proposal.

The final FRUIT ATTRACTION 2020 INNOVATION AWARDS ceremony was held live, in a ceremony in which each of the finalists defended their candidacy in front of the jury.

Watch the final ceremony of both categories again at Fruit Attraction LIVEConnect.

Fresh food logistics

Ifema created Fresh Food Logistics Fair, the new exhibition platform for the fresh food logistics, transport and cold chain management sector.

Fresh Food Logistics was created with the desire to serve the whole international industry. It is the only hyper-specialised, professional trade event in the European Union that will bring together all the stakeholders in the cold food chain under the same roof, from storage at the point of origin to logistics and transport to cold solutions for retail, last mile delivery and e-commerce. To take advantage of international synergies and potential, the first trade fair will be held as part of Fruit Attraction.

Fresh Food Logistics will be complemented by a significant number of dedicated technical conferences.

2019 in images

You may be interested in