FITUR Lingua 2026 will be presenting language as a multiplier effect for the tourism industry
Organised by FITUR in collaboration with FEDELE, the section will be developing the keys to language tourism in a conference focusing on language as an educational, cultural and professional driving force.
FITUR Lingua, the section specialising in language tourism at the International Tourism Trade Fair, is to hold its sixth edition within the framework of the Trade Fair, from 21 to 26 January at IFEMA MADRID. Organised in collaboration with FEDELE (Spanish Federation of Associations of Spanish Schools for Foreigners), the conference will be focusing on language as an essential factor in the tourist experience and its capacity to generate cultural, educational and economic value in destinations.
Under the slogan 'Language as a tourism multiplier effect', FITUR Lingua will be taking a look at the impact of language in different areas of the tourism industry. The session is taking place on Thursday 22 January in Hall 10 of IFEMA MADRID and will bring together institutional representatives, international experts and language teaching professionals in a programme of lectures, debates and thematic presentations.
In a setting of debate and professional networking, the section will be focusing on how language, its educational dimension and the associated cultural transfer, can contribute to the development of language tourism and other tourism products connected with the language experience.
FITUR Lingua: programme preview
The programme of the sixth edition of FITUR Lingua will be structured around four thematic areas that will develop essential aspects for the progress and strengthening of language tourism from a strategic perspective.
The first section will analyse the profile of the new language tourist and the motivations that currently influence their choice of destinations for language learning. This will be followed by new educational and tourist experiences that enhance the quality of the destinations, with proposals that combine language, culture and territory.
The third block will reflect the educational projects and international collaboration as a fundamental pillar for the tourism multiplier effect. It will highlight projects and networks that promote language learning as a means of exchange and mobility. The day will end with a round table discussion on the strategic opportunities and challenges of the industry and the role of cities in the projection of language tourism.
Between sessions, FITUR Lingua will feature networking sessions to encourage contact between educational centres, agencies, institutions and industry professionals. This will be an opportunity to generate new connections, share projects and promote alliances that reinforce the growth of this type of tourism.
Consolidated since its creation in 2021, FITUR Lingua will be an essential space for strengthening the role of language in the global tourism agenda and opening up new avenues for cooperation between the educational, cultural and tourism spheres. For more information visit the official FITUR website.
FEDELE Media Contacts:
Daniel Escalona, Marketing director of FEDELE ([email protected])