Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector's largest business platform.
The announcement of the collaboration agreement between IFEMA MADRID, the Secretariat of Tourism of the Government of Mexico, and CREA took place at Mexico's stand during the International Tourism Fair.
New Knowledge Hub
FITUR 2026 marks a significant milestone in its development with the introduction of Hall 12, which is connected to Hall 4 and offers direct access from the South entrance of IFEMA Madrid, located on the eastern side of the venue. Designated as the Knowledge Hub, this new space will serve as the focal point for FITUR’s most forward-thinking and innovative content. It will host a wide range of conferences and panel discussions addressing key themes such as digitalization, innovation, and emerging trends in the tourism industry. Hall 12 will bring together several strategic areas, including FITUR TechY, FITUR Know-How & Export, FITUR Talent, the Travel Technology exhibition, new specialized content areas, and the reimagined FITUR Sports section, which will present a pioneering event model. With the integration of Hall 12, FITUR enhances the organization of the exhibition space, optimizes visitor flow throughout the venue, and consolidates its role as a platform for cutting-edge knowledge and strategic dialogue in the global tourism sector.
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Challenge this year's Challenge focuses on how tourism can contribute to efficient and sustainable water management. Through best practices and awareness-raising, the tourism sector can promote the responsible use of the resource, boost access to water and strengthen water security in destinations. The deadline is August 31, 2025.
