Fashion and Beauty
The fashion sector in Spain continues its restructuring of concepts with large changes in market share according to sales channels. Smart fashion is the key to the success of the stores of the future, since consumers are changing and, with them, the way they consume. New technologies are not only generating challenges when it comes to adapting to these different buying habits, but they are also challenging the brands themselves. Those retailers that manage to integrate the smart fashion concept into each of their different strategies will be the ones that stand apart.