BOOK, COMIC AND MANGA FAIRS IN MADRID
In Spain, both the comic and manga sectors continue to grow every year.
In addition, reading is gradually regaining its position as a form of entertainment and fun. With the increase in digitalisation, books (and in general reading on paper) are becoming valued again.
In the last five years, there has been an upward trend in publishers working in formats other than paper, as well as in sales of books in electronic format.
An undisputed leader in the industry: the Comic
Comics are growing, spreading and gaining prestige at a dizzying rate within the industry. In the words of many experts, it has been a breath of fresh air in terms of percentage of income compared to other literary genres.
The comic strip is becoming strong in Spain thanks to its unconditional followers. Most of them are teenagers or young people who are making their first foray into the world of reading, but there are also older people who have grown up with the start of this phenomenon.
The comic is experiencing a before and after thanks to the adaptation of many of these works to the film format, which has meant a great resurgence and interest in this art, either in its paper or digital version.
The success of the Manga
Manga comics have a long history in our country. This Japanese art had its first appearance 50 years ago. Few knew this particular style within the book industry, although it has been able to grow and form a loyal legion of fans.
At this point there is no doubt that manga has made a great contribution to the literary industry, becoming the perfect pretext for the youngest audience to awaken their interest in reading.
FAIRS IN IFEMA
Publishers and professionals meet at IFEMA in the great International Book Fair, Liber, where they share opportunities and innovations for the book market.