To do this, MAD-FD and ARCOmadrid have published an open call for creators from ARCOmadrid 2020, whose galleries are invited to submit projects for four MAD-FD skylights in one of the main halls of the space, which the centre will use for creative and cultural purposes.
The jury will be chaired by Gervasio de Posadas and Jorge Valls, director of Ámbito Cultural and director of MAD-FD respectively, representing El Corte Inglés; with members Jaime González Cela and Manuela Pedrón Nicolau, independent curators; Elisa Hernando, director of Arte Global, art advisor and expert in corporate collecting; Javier Velasco, Founder of Work in Progress, expert in the production of works of contemporary art, and Maribel López, director of ARCOmadrid (with a right to be heard but not to vote) and will judge and announce the winner by April 30.
Candidates should submit an artistic project describing the characteristics of the project they have in mind for the proposed space. Due to the structure of these skylights, which consists of scaffolding and a truss structure, there are three possible types of work: volumetric in space, mural type on one or more of the façades and the third of an installation type using the scaffolding as part of the works.
Applications must be submitted by the galleries by 1 April 2020 and work on the winning project will begin on 15 June 2020.
Each winning artist will receive €10,000 that will include the execution of the selected project.
MAD-FD, whose inauguration will take place throughout 2020, offers content based on four areas: fashion and beauty, gastronomy, art and entertainment - a completely new initiative in Spain.