Allianz Seguros consolidates its relationship with the art world as a patron, for the second year running, of the international contemporary art fair ARCOmadrid.

As part of its aim to drive emerging talent and entrepreneurship, the company sponsors Opening by Allianz, an area dedicated to the discovery of new art proposals at the fair, housing 17 young galleries and 24 artists selected by its curatorial team, led by Julia Morandeira and Yina Jiménez. Additionally, the Opening by Allianz award distinguishes the best space from among the galleries present in the section, reimbursing the winner with the cost of their space at the fair.

The novelty introduced by Allianz this year is the convergence of the fashion and art worlds using the common denominator of emerging talent while generating new synergies between the fashion show Allianz EGO de MBFWMadrid and ARCOmadrid. Thus, the designers of REPARTO, winners of the 3rd edition of the Allianz EGO Confidence in Fashion award (that acknowledges the best of the 15 emerging artists participating) have made the staff uniforms for the fair and the Opening by Allianz space, revolving around the sustainability of materials and the garments’ lifecycle. Additionally, the company has promoted the inclusion at ARCOmadrid of an installation exploring the theme of fashion waste and sustainability.

On the other hand, coinciding with the central role the Mediterranean plays on this 42nd edition of ARCOmadrid, Allianz, which is fully committed to caring for the seas (collaborating with Sea Shepherd in cleaning plastic waste from the Mediterranean Sea), will organise an exhibition of the best works in the international project “Art on Climate”. This annual competition that has been running since 2019, invites illustrators from around the world to tackle climate change. Its goal is to inspire lifestyle changes that improve the environment.

The collaboration between Allianz and ARCOmadrid is born of its commitment to raising the visibility of youth values such as work or passion, and is framed within the ‘Confidence in Tomorrow’ initiative, through which the company seeks to promote a sustainable, inclusive and hopeful future for society.

Launched in 1989, Lexus has become a benchmark brand the world over for its search for perfection, the excellent quality of its products and a highly sophisticated technology, along with its exceptionally unique customer service concept.

Lexus has been designing and perfecting electrification systems for years, resulting in cars with incomparable efficiency and quality standards, with a range comprising the hybrid models LC 500h, LS 500h, RX 500h turbo, RX 350h , ES 300h, NX 350h and UX 350h, as well as 100% electric models such as the UX 300e and the new RZ 450e and hybrid plug-in models such as the NX 450h+ and the new RX 450h+. The full range comes with the Lexus Relax system with a guarantee of up to 10 years as proof that Lexus fully believes in the quality of its vehicles.

TECHNOGYM - the world leading brand in design products and digital technologies for fitness and sports and Official Supplier to the last 8 Olympic Games - presents an artistic concept dedicated to Wellness, movement and sports designed by the archistar Patricia Urquiola.

Technogym has transformed the hedonistic approach to fitness into the broader concept of Wellness, a true lifestyle that includes regular exercise, a balanced diet and positive mental approach. Promoting Wellness as a complete holistic experience, that includes training but also atmosphere, design, art and connectivity. With innovation, design and technology as part of its core DNA, Technogym focuses on wellness products with a gamma of sleek, functional shapes, superb quality, state of the art accessories and brand-new workout technology.

The project at the ARCO GUEST LOUNGE is an exhibition created to convey the values of wellness and health through a well-ordered dynamism. Patricia Urquiola interprets the area by subverting the space, intentionally changeable and asymmetrical, but at the same time harmonious and in constant evolution as people's lifestyles. Urquiola translates Technogym's mission - Let's Move for a Better World - by placing the emphasis on movement and interaction. The setting of the space is divided by yellow translucent screens which set up a new scenography giving the area rhythm and a greater sense of movement. The stand is completely coated by seamless yellow carpet which covers both walls and flooring, creating a strikingly appealing setting. A yellow box, the distinctive color of Technogym.

The first champagne Maison in history, it is more than a champagne. Since its founding in 1729, it has combined expertise and audacity to create exceptional champagnes, whose purity and taste are based on the mastery of Chardonnay.

The Maison has become the champagne of the art world thanks to the relationships developed with different artists.

Ruinart presents an exclusive space in the VIP area of ARCOMadrid where the artistic work of David Shrigley will be exhibited: Unconventional Bubbles. 7 drawings, a ceramic and a limited edition of Ruinart created by the British artist.

illycaffè reinforces its committment with the world of contemporary art and it presents at ARCOmadrid the XVI illy SustainArt Prize, a recognition to the work of young emerging artists under 40 years old, whose artwork is exhibited in the fair. For its first time ever, the winner will create an artwork which will be shown at the illy booth in the next edition of ARCOmadrid 2024. Besides, illycaffè invites to all visitors to enjoy a perfect illy espresso to combine the aroma and flavour of the unique illy blend with a complete aesthetic, visual and tactile experience while admiring the work of the artist Pascale Marthine Tayou and its latest illy Art Collection.

Cervezas Alhambra presents, in collaboration with ARCO, the seventh edition of the Cervezas Alhambra Award for Emerging Art. An award in which, in addition to honouring artistic excellence, we will experience first-hand the work process, thus bringing art to a larger public. This work process will culminate in the production of a work made using craft techniques. Because craftsmanship is a territory that is closely linked to the brand, to our origins, to the way we make each of our beers, to our philosophy, to our values. A territory that, if worked under an artistic/conceptual perspective, we believe deserves to be elevated to the category of art.

Iberia will once again be present at ARCO, in this edition with ARCO Lunch by IBERIA, a meeting place for national and international collectors, creators and other professionals linked to art. In this way, art and travel will again go hand in hand, fostering the connection of the talent born and developed as a result of these encounters.

Iberia, through its Talento a bordo project, supports and disseminates Spanish and Spanish-language talent, both established and emerging, in all disciplines, making it known both within and beyond our borders.

Iberia has been flying from Spain for more than 95 years, with the purpose of generating prosperity, connecting people with the world. It is part of International Airline Group, the first airline group worldwide to commit to achieving net zero carbon emissions by 2050 and the first European one to powering 10 per cent of its flights with sustainable aviation fuel by 2030. Iberia is the leading airline between Europe and Latin America, was one of the first members of oneworld and, alongside with Iberia Express and Iberia Regional Air Nostrum, offers flights to fifty countries from Madrid airport, where it has developed its hub. In addition to the airline business, its activity is diversified into air freight, aircraft maintenance, and airport handling services business

In 1963 El Corte Inglés surprised Spanish society by giving its shop windows to a group of emerging artists for artistic interventions. The works of Cesar Manrique, Manolo Millares, Manuel Rivera, Gerardo Rueda, Eusebio Sempere and Pablo Serrano left the passers-by on Preciados Street speechless in the same way that those of Subirachs, Guinovart or Rafols Casamada would do with the pedestrians of Plaza Cataluña two years later. Since then, El Corte Ingles' support for art has taken the form of cultural sponsorships such as those of the Prado Museum, the Thyssen Museum and the Bilbao Fine Arts Museum, as well as hundreds of exhibitions in its shopping centers. In 2006 the program of exhibitions in the shop windows of Preciados Street was resumed, this time as part of the ARCOMadrid program, and over the years more than 60 leading artists from the national and international scene have participated with their interventions. In this 2023 we are honored to have Antonio López, the contemporary painter who has best portrayed Madrid and who has several times used the windows of our shopping center in Callao to look for new angles of his favorite subject: La Gran Vía.

Frédéric Malle was raised in a French family full of industrialists, artists and perfumers. In 2000, this unconventional and unclassifiable aesthete, founded Editions de Parfums Frédéric Malle with the determination to champion perfumery and restore it to its former glory. Acting both as “publisher” and patron, he guides the world’s greatest perfumers to the very pinnacle of their art, granting them total freedom to create, furnishing them with exceptional raw materials, and imposing no time or budget limits and no marketing constraints. This unique approach results in an eclectic range of perfumes with the most diverse personalities.

Editions de Parfums Frédéric Malle reaffirms its support and dedication to the arts and creative freedom through this first partnership with ARCO and Fundación ARCO.

Suntory Beverage & Food is a unique beverages company, driven by the Growing for Good philosophy (a commitment to sustainable growth in which society and nature coexist), that forms part of one of the main food and drinks companies in the world. Its range of soft drinks includes some of Europe’s most emblematic brands, the best known of which are Schweppes, La Casera, Trina and Sunny Delight. All lemon, orange and tonic varieties of its beverages are present in the leisure areas of the fair. For Schweppes Suntory participation in ARCOmadrid is a wonderful opportunity to keep building the company’s brands in an idyllic space with a beverages proposal that like the art exhibited at the fair, leaves nobody indifferent”.


Picasso is the Mediterranean

From his native Malaga to his studio/home/workshop on the French Riviera, the artist has always lived from the light of this sea.

When we founded our interior design studio La Californie, we wanted to pay homage to the genius of Malaga by adopting the same name of his house-workshop, La Californie, located in Antibes.

Entering an artist's studio is like breaking into his soul; art critics, friends and his family always visited him, it was rarely he who moved. Because the atelier is not only a place of work, it is also a private world.

At Arco 2023, we want to dedicate Sala Fundación to recreating Picasso's spirit of work and life, on the 50th anniversary of his death.

The viewer can relive the spirit in this space of the Maison Atelier La Californie: a decadent Mediterranean villa overlooking the Bay of Cannes with jabelga walls, a large brush-applied lime coating, and architectural elements typical of a grand 19th century house with scotias and moldings, period doors and a large Provençal limestone fireplace.

We have collected popular furniture such as Drapier tables or Vallauris ceramics, fabrics, lamps, Spanish carpets from the 18th century, unique pieces from all periods, which coexist with other contemporary designs already considered works of art. Susana Beltrán and Elena Ayuso, mother and daughter, are the soul of this Interior Design Studio La Californie, which has its own showroom, where they compile objects, furniture and art from all over Europe. Today, their studio not only works in Spain, but also has major projects all over Europe, such as Portugal, Italy, France and England.

From the renovation of an 18th century palace to an estate in Portugal or a family home in Italy filled with great works of art and design pieces. From a creative workshop in Madrid of the Austrias to a New York-style penthouse in Chamberí. Their hallmark is very personal and eclectic; influenced by various currents where contemporary trends coexist with classical styles and canons from around the world and their international formation, which is reflected in all their works. Each project is a story with a unique and unrepeatable thread. During the last fifteen years they have been distinguished with several awards such as the Spanish, French, Italian and German editions of Architectural Design, which include them in the list of the 100 best interior designers in Europe for 2021, 2022 and 2023 (AD 100 International 2023).

The Mediterranean is the jumping off point for the installation that Spanish furniture and decoration brand Kave Home will be presenting in room 42 of ARCO, where light is at the centre of everything, imbuing the space with identity. This project, which will be a work of art, is being carried out by Isern Serra using pieces by the brand.

Hemper is a regenerative fashion project that connects the traditions of Nepal with the world. Through its product made of 100% hemp, the most sustainable fibre on the planet, it builds its triple impact model, being the second BCorp fashion company in Spain.

iSiMAR is a European company, which designs, manufactures and worldwide distributes Mediterranean wire metal furniture for in&outdoor and contract use.

Our unique pieces are made using a rigorous process and manufactured with noble, durable and high quality materials, which are 100% recycled and recyclable. iSiMAR’s products are versatile and suitable for any kind of project: hospitality, contract, residential or offices.

Discover more at www.isimar.es.

AUARA is a social enterprise that dedicates 100% of its returns to taking drinking water to countries without any. Since its foundation in 2016, AUARA has generated 170 million litres of water, through 130 infrastructures offering access to drinking water in 22 countries, directly benefitting 96,000 people who live in extreme poverty. The social enterprise was the first European mineral water brand to make bottles using 100% recycled material, giving a second life to what already exists.


Official Media