Fashion fairs

IFEMA MADRID's fashion fairs showcase a wide range of products and services related to this industry. This includes clothing collections from both national and international designers and brands, from ready-to-wear to haute couture.

Accessories such as handbags, footwear and jewelry feature prominently at these shows, offering a variety of styles, designs and materials to complement clothing collections. In addition to these traditional items, complements such as scarves, hats, belts and sunglasses are on display, adding a distinctive touch to outfits.

As for innovative textiles and materials, they provide a showcase for new technologies and trends in the textile industry, including technical, ecological and cutting-edge fabrics that offer special functionalities such as breathability, water resistance or antimicrobial properties. Areas dedicated to technology applied to fashion explore how digital innovation is transforming the way fashion is designed, produced and marketed, from the use of virtual reality in design to the implementation of sustainable and efficient production systems.

It is also worth noting that sustainability is an increasingly relevant topic in the fashion industry, so environmentally friendly initiatives and practices are presented at these fairs. Finally, there are also spaces dedicated to emerging designers and creative proposals in fashion, offering the opportunity to discover new brands, styles and innovative approaches that can influence future trends in the sector.

Fashion and beauty at IFEMA MADRID

IFEMA MADRID hosts a variety of fashion and beauty fairs, among which the following stand out:

• Mercedes-Benz Fashion Week Madrid (MBFW): This is the flagship event of Spanish fashion, where established and emerging designers present their latest collections in haute couture, ready-to-wear and urban fashion shows.
• MOMAD: This international trade fair brings together manufacturers, distributors and fashion designers from around the world, offering a wide range of products from clothing and footwear to accessories and textiles.
• Bisutex: Focused on the fashion jewelry and accessories sector, Bisutex is a meeting point for professionals in the design and distribution of jewelry, watches, handbags and other accessories.
• Madridjoya: The leading trade fair for jewelry, watches and fashion accessories in Spain, where the latest trends and innovations in design and technology in the jewelry industry are exhibited.
• Salón Look: Dedicated to the beauty sector, Salón Look is an international fair that covers areas such as hairdressing, esthetics, cosmetics, nails and makeup, offering products, services and trends for professionals in the sector.

These fairs provide a space for the exhibition of products, networking, exchange of knowledge and trends, as well as business opportunities both nationally and internationally, consolidating IFEMA MADRID as one of the main references in the world of fashion and beauty.

Visitor Profile

Fashion and beauty trade shows attract a broad spectrum of visitors, including:

• Industry Professionals: Designers, manufacturers, distributors, retailers and representatives of fashion, beauty and accessory brands looking for new trends, business opportunities, and networking with other industry professionals.
• Buyers and Retailers: Owners of fashion stores, boutiques, department stores and distribution chains looking to discover new brands and products to incorporate into their catalogs and collections.
• Journalists and Media: Reporters, editors and bloggers specialized in fashion and beauty, who cover events, fashion shows and trends to inform their audience about the latest news in the sector.
• Design and Creative Professionals: Emerging designers, fashion students, stylists and design professionals looking for inspiration, networking opportunities and access to innovative resources and materials.
• Beauty Professionals: Hairdressers, estheticians, makeup artists, and personal care professionals interested in discovering new brands, products and techniques within the beauty industry.
• Entrepreneurs and Brand Representatives: Executives, managers and representatives of fashion and beauty companies seeking to expand their market presence, establish strategic alliances and learn about the latest trends and technological advances in the industry.

Fashion and Beauty Sector

The fashion and beauty sector in Spain is recognized for its rich history in design and haute couture, Spain has cultivated a vibrant and diverse fashion scene ranging from internationally renowned designers to world-renowned fast fashion brands. Cities such as Madrid and Barcelona are fashion epicenters, hosting world-renowned runway shows and high-profile events.

In beauty and cosmetics, Spain has a wide range of local and international brands offering innovative, high-quality products. From skin care to makeup, the Spanish beauty market is robust and constantly evolving to meet changing consumer demands. Sustainability has also become a growing concern in the sector, with many brands adopting more ethical and eco-friendly practices in response to market demands and concern for the environment.

In addition to its economic impact, the fashion and beauty sector in Spain plays an important role in tourism, attracting visitors from around the world looking to experience the country's rich offering of stores, boutiques and beauty salons.