Fitur Awards

A dark and mysterious sky, distant stars, moons and planets visible in broad daylight. The entire region of Castile is filled with fantasy and reality thanks to a false night-time created by the imminent solar eclipse.

A space where the implementation of a powerful concept is taken to its ultimate conclusion, allowing visitors to participate in everything that is about to happen.

‘The sky has chosen us,’ says Castile and León, but this year, we have chosen it too.

With a playful pun, Madrid Marca, Madrid's brand manages to attract attention from every angle.

A monumental space that, far from being overwhelming, invites visitors to come closer and see what lies behind those large walls. The Santiago Bernabeu is present, but so are the roads that Madrileños travel every day, the flow of a contemporary city that knows how to maintain its roots, and even a future race track can be identified depending on how you visit the space.

It is also worth mentioning the way in which it integrates technology with tradition, reflected in the future, managing to remain relevant over the years and fashions.

The land of water and rain in all its forms. A community that is not afraid of tides, raindrops or puddles invites visitors to experience them all and enjoy them. With a shower of images that change from time to time and mirror elements, the Galicia stand continuously reflects water, light and movement, but without overwhelming, and drop by drop reveals bits and pieces of everything it is proud of.

A delicate, elegant and subtle stand endowed with ancestral beauty.

There was no need to saturate the space with unnecessary images or constructions to showcase the riches of this country.

Using four essential elements: wood, coloured textile threads, a large pyramidal screen and the image of Mayan glyphs. Guatemala translates the perfect representation of what it is into a minimalist design: nature, architecture, craftsmanship and tradition that warmly welcome anyone who decides to visit the land of Petén.

The luxury of the country and its traditions are evident in this stand which, despite its ethnic touches, is presented as an authentic and elegant country thanks to its finishes.

The ensemble could be like a large oasis on one side and part of the city on the other. The floor is made of soft sand carpet, the latticework and dark wood details are palm tree trunks, and the furniture is all green, with palm leaves providing rich shade and modern, organic buildings in the background that blend into their surroundings.

The land of hieroglyphics and papyrus has temporarily relocated to Spain so that no visitor misses out on seeing it. Its stand, Abu Simbel, and a pavilion further south, the new museum in Cairo.

The pharaonic presence is reflected in two monumental installations, both in the commercial space and in the exhibition space (museum). Egyptian stone from Aswan is present in almost all the walls and spaces, which are so full of light that they remind us of the power of the sun in those latitudes.

A heartfelt tribute to the people behind the scenes in the hospitality industry. A truly original concept, design and staging that is both entertaining and moving.

Vincci shows us the inner workings of the hospitality industry in a frank and open way, with ingenious details that create Op art images depending on the perspective from which you look at them, or 100% Instagrammable spaces that are so popular these days.

Every corner is a delight for the eye and the mind, which is left with the message: ‘What you don't see is what makes the magic happen’ and the brand is there.

Once again, Meliá has managed to convey its simple, elegant image at this fair, but with a strong Mediterranean and natural touch.

With an olive tree as the central feature and a large skylight, the architecture of the space is masterfully and organically designed. The elements used are as Spanish as they are natural: ceramic latticework, highly recognisable landscaping, an earthy colour palette and fine translucent fabric panels that could be the curtains of a house or the morning mist. The different uses of the stand are compartmentalised to create an experience of functionality, beauty, serenity and sustainability throughout the space.

Despite being divided by a corridor, Alsa manages to integrate these blocks with a simplicity that seems unintentional, yet speaks of a design that perfectly translates the graphic brand into the spatial dimension.

The two cantilevered canopies take visitors on an imaginary journey, following the route of a reinterpreted typography and the deep blue sky that accompanies it.