Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
FITUR, the most influential international tourism fair in the sector, will be held at IFEMA MADRID from 21 to 25 January 2026, consolidating its position as the key event for source and destination markets. This annual gathering brings together professionals with high decision-making power, leading companies, international destinations and visitors who are passionate about discovering the latest trends in tourism. With a strategic focus on sustainability, innovation and digitalisation, FITUR drives the transformation of the sector through specialised content, high-value networking and proposals that shape the future of tourism.
Over five days, FITUR offers a unique platform to generate business, launch projects, establish partnerships and access cutting-edge training. At the weekend, the general public can explore destinations, participate in interactive experiences and learn first-hand about global tourism offerings.
What you will find at FITUR
- Specialised areas: Big Data, Artificial Intelligence, smart destinations, sustainability.
- FiturNext Observatory: Projects with a positive economic, social and environmental impact.
- Forums and debates: Training spaces with international experts.
- B2B area: High-value meetings to generate agreements and alliances.
- Public access: Open weekend for visitors interested in learning about destinations.
- Innovation and technology: Digital solutions applied to tourism.
Why should you visit Fitur?
Grow your network
Meet new suppliers and customers and strengthen commercial relationships with existing ones, multiplying business opportunities.
Get the best personalized offers
Be inspired by the best in the sector and get all the information on specialised offers for FITUR participants.
Find out about new market trends
Get an update on the entire tourism sector thanks to the programme of conferences and technical seminars.
Enjoy the city of Madrid and its Region
More than 69,000 m2 of exhibition space in the world capital of tourism and headquarters of the World Tourism Organization (UNWTO).
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.