Fitur Awards

FITUR, in collaboration with the Responsible Tourism Institute - ITR - announces the FITUR 2026 sustainable stand award. This award recognises the most sustainable practices when participating as an exhibitor at the event.

Sustainability in its three aspects (economic, social and environmental) will be taken into account and the entire life cycle of the fair, from its preparation to its conclusion and closure, will be incorporated.

With this, FITUR reaffirms its commitment to making the trade fair and conference industry a benchmark in this discipline, promoting the outreach and knowledge of best practices applicable to all types of events.

Participants:

Entry is open to all companies with a stand at FITUR, i.e. direct exhibitors at the fair.

How to enter:

Direct exhibitors at FITUR who wish to participate in this call for entries must complete and submit the questionnaire published HERE and, if deemed necessary by the Organisers, attend a verification visit during the fair.

All sections of the questionnaire should be completed, including the relevant descriptions when citing best practices. Otherwise, the corresponding section will not be assessed.

The deadline for submitting the questionnaire is 22 January 2026 at 7pm (end of the second day of the fair).

Jury:

The jury will be composed of industry representatives and sustainability specialists.

On behalf of IFEMA MADRID, the FITUR Management and the Quality and Sustainability Department will also form part of the jury.

The composition of the jury will be made public when the prize is awarded.

Selection of the winner:

The Jury will assess the information provided through the form, as well as the impact of the actions, their degree of innovation and the effort in their implementation. It will also take into account the boost it gives to the development of the culture of sustainability within the trade fair and conference industry.

Prizes will be awarded for the number of ex aequo nominations that the Jury deems appropriate, and the prize may also be declared  null and void.

Awards:

The prize consists of a diploma and a trophy, which will be awarded after the announcement of the decision, at an event whose date will be notified to the winner sufficiently in advance.

Publicity:

The award will be notified through a joint Press Release with the results of the other prizes awarded by FITUR. 

#01 FITUR and AireLibre Magazine Announce the 31th Edition of the FITUR Active Tourism Awards

#02 The FITUR Active Tourism Awards aim to recognize companies and professionals who develop quality tourism products and promote experience-based tourism aligned with the sustainability principles that should guide the tourism industry's progress.

#03 Participants 

Exhibitors and co-exhibitors at FITUR 2026 may present their tourism products based on culture, nature, adventure, food and wine and any other experiential activity that has been designed in accordance with the principles of economic, environmental and/or social sustainability of territories and citizens.

#04 Product Evaluation Criteria for Selection

• Innovative and novel product
• Product contributing to sustainable tourism development in its economic, environmental, and/or social dimensions
• Quality in product image and marketing elements

#05 Participation Procedure

Each entity may enter with a single product to do so, they must complete the following registration form REGISTRATION FORM, and follow the detailed instructions regarding the descriptive materials of the product to accompany the registration, before November 28, 2025.

#06 The Jury

The jury will be composed of representatives from AireLibre Magazine, FITUR, and the Spanish Federation of Tourism Journalists and Writers. The jury will award up to 4 prizes: 2 in the national category and 2 in the international category. The jury's decision and the announcement of the FITUR Active Tourism Awards winners will be made before January 13, 2026. 

Any of the awards may be declared void by the jury's decision. 

The jury's decision will be final and irrevocable.

#07 Benefits for Winners 

The winners of the FITUR Active Tourism Awards will receive an accreditation diploma during the fair. Furthermore, they will benefit from the following communication actions by AireLibre Magazine and FITUR: 

From AireLibre:

• Promotion of participants and winners on their website (www.airelibre.com)
• Inclusion of the list of participating products in the AireLibre Guide, sent to:
  • Over 2,500,000 AireLibre digital users.
  • 15,000 printed copies distributed free of charge to FITUR visitors.
• Monthly double-page publication in the magazine featuring each of the winning products.
• Sending of a newsletter where each winning product can include the desired information, as well as links to websites, videos, etc.
• Publication on AireLibre's social media, with promotion up to 150,000 views on Instagram. 

From FITUR:

• Mention in the informative press release of all FITUR awards
• Mention on social media
• Mention on the FITUR website
• Delivery of an accreditation seal