The decision to merge both fairs is a response to the results of the surveys conducted by IFEMA on participants at Shoes Room by MOMAD, 72% of whom stated that they preferred to exhibit their footwear at a single event under the MOMAD name. Similarly, 64% of visitors agreed that condensing the sector's offer is positive as it optimises retailers' resources.
In this regard, IFEMA's Director of Trade Fair Business, Ana Larrañaga, affirms that 'at IFEMA we have always supported requests from the sector. That is why we left our exhibition centre and instead used use the La Nave technology centre twice to hold the fair. Now, with the response from the exhibitors to this latest survey, we support the merger of the two events in a single and exclusive one to reinforce what is now a reality and is called the Concept Store, shops that offer all kinds of clothes and accessories (including footwear) in a single location'.
MOMAD will take place from 6 to 8 February 2020 (Thursday to Saturday) at IFEMA from 9.30 to 19h - and on the last day at 18h.