The Trends Zone and Best Sellers Zone will chart a new course for the trade at MOMAD July
From 23 to 25 July, more than 150 national and international brands will participate in an event that raises the bar in terms of quality.
MOMAD, the Feria Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show) organised by IFEMA MADRID, will première in its next edition, from 23 to 25 July, two new areas designed to make it easier to discover products and trends: the Trends Zone and the Best Sellers Zone. Visitors will discover some of the most appealing proposals of this edition, ranging from collections never before seen at MOMAD to handcrafted pieces, accessories, footwear, and contemporary design concepts.
These new areas form part of a showcase that will bring together more than 150 national and international brands – including around 50 new exhibitors compared with the previous edition – with an offering focused on quality, careful product selection, and the creation of business opportunities for buyers and industry professionals.
Brands shaping the new MOMAD journey
The Trends Zone will offer a curated environment for discovering innovative proposals and brands with a distinct product identity. It will bring together established and emerging Spanish labels, growing companies, and début collections at MOMAD. Among them are leading names such as Flabelus, CIRCU, The Bag Lab, Angie Vásquez, Surarquía, Barnet, De Flores y Floreros, and Juan Pina Piel, showcasing different visions of design, contemporary craftsmanship, and products created in Spain.
Meanwhile, the Best Sellers Zone will feature a selection of pieces and collections that are particularly emblematic of the participating brands. It will feature labels such as EMME, Alhamas, Surkana, Meisïe & Skatïe, Opera Fashion, Alba Conde, Sonia Peña, Twins Fantasy, JJL, Tintoremus, and Top3, showcasing products with a strong commercial record of accomplishment and outstanding business potential for the coming seasons.
The most extensive offer in the fashion fair calendar to anticipate the Spring/Summer 2027 season
Beyond the Trends Zone and the Best Sellers Zone, Hall 5 at IFEMA MADRID will bring together a selection of national and international brands offering a broad overview of the collections and proposals that will set the trends for upcoming seasons. An offer that reflects the pillars on which this edition of MOMAD is built: the value of design and production developed in Spain, craftsmanship, sustainability, and the international outlook of the brands.
Reflecting this, contemporary and casual fashion will have a major presence, with brands such as Vilagallo, Alba Conde, NKN Nekane, Lemaille, Saint James, and Rinascimento, while occasion and guestwear will feature renowned names including Colour Nude, Sonia Peña, Carla Ruiz/Arggido, and Mariquita Trasquilá. Footwear will also play a key role, with brands such as Victoria, RIA Menorca, ECCO, and Alhamas, alongside accessories labels like Anartxy, Soruka, and Sitara Fashion.
Swim and resortwear will gain prominence at this new edition of MOMAD, with brands such as Vacanze Italiane, Aparais, Pampita Island, Makiara Global Textil, Mele Beach, Acquadicocco, and the Canarias Islas de Moda brands: Elena Morales, Macaronesia, Pedro Palmas, and Mommy Loves. In addition, sustainability will have its own dedicated space in the Conscious Boutique, featuring proposals from brands such as Tintoremus, Gerescal, Daniel Chong Brand, Fulmarix, and Elemente Clemente, among others.
Professionals interested in discovering the trends that will shape the coming season can now obtain trade passes to attend MOMAD.