- Start, continue or close sales with the distribution channel at the fair.
- Generate an excellent database of new contacts, which can lead to sales.
- Secure meetings with current and potential customers.
- Launch innovations and strategies, gathering customer opinions.
- Recover customers.
- Reeducate customers regarding your products.
- Test new products and services.
- Test marketing campaigns
- Present the value proposition of the brand
- Increase brand visibility and positioning
- Identify and attract new partners and distributors from around the world.
- Convince investors.
- Develop new markets
- Stay in the news by cultivating media attention and launching new developments to attract the media.
- Nurture good relationships with editors and journalists