More than 100 brands will be at MOMAD July, an event marked by quality and product selection
Organised by IFEMA MADRID, the fair will showcase a selection of brands with unique identities covering the casual, contemporary, footwear, guest, swimwear and resort segments.
More than 100 brands have already confirmed their participation in the new edition of MOMAD, underscoring that this will be an event marked by selection and product value. The Feria Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show), organised by IFEMA MADRID, will bring together a plethora of brands with defined identity and positioning from 23 to 25 July, in line with a market that prioritises quality, coherence and commercial capability.
To accompany the distinguished Made in Spain presence at the fair, international brands will be a part of this summer event. Firms from over a dozen countries, including Italy, France, Portugal, Germany, the United Kingdom, Turkey and Greece, will bring diversity to the selection and boost the global nature of this event.
This international presence will also be supported by a Buyers Programme aimed at strategic figures from different markets, making Madrid a three-day opportunity to identify trends, analyse proposals and generate new business opportunities at an event that opens the fashion trade show calendar.
Brands with defined positioning
Contemporary fashion will account for a significant part of the offering, with brands such as Vilagallo, EMME, Colour Nude, Alba Conde, Montoto, Pisonero, No Secrets and Elisa Cortés. They will present proposals that address design from the coherence of their collections and an orientation towards the multi-brand channel, with special attention to the product and brand building.
At the same time, the casual area will showcase proposals from firms such as Surkana, Meisïe, Orfeo, Tartaruga, Nekane, Mía, or Jaase, representing a segment that broadens the fair's influence and connects with a relevant part of retail. These brands, with a record of accomplishment within the business circuit, will bring dynamism to the exhibition as a whole and complement one of the categories with the greatest presence at the fair.
Footwear will also play a prominent role, with brands such as Victoria, Star Love, Ria Menorca, and ECCO, which will be part of the overall offering as one of the categories with the highest-quality products. Added to this is the guest and special occasion fashion area, with brands such as Sonia Peña, Carla Ruiz, Mouriño, Seda y Color and Máscara, which will offer a specialised range aimed at events and ceremonies.
The proposal will be completed with swimwear and resortwear collections, featuring AFS, Canarias Islas de Moda, Gran Canaria Swim Week, Piti Cuiti, Mele Beach and Twins Fantasy.
From 23 to 25 July at IFEMA MADRID, MOMAD will be an opportunity for buyers and shops to discover new brands, learn about products and make decisions at a key moment to anticipate what will arrive in the market in upcoming seasons.