MOMAD opens the fashion fair calendar from 23 to 25 July with a more professionally focused proposal

MOMAD, Feria Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show) organised by IFEMA MADRID, is continuing to make progress in preparing its next edition. From 23 to 25 July, Hall 5 of the Recinto Ferial will become a key professional showcase, where brands will present their upcoming Spring/Summer 2027 trends to national and international buyers. 

This special edition of MOMAD will be structured around a more selective, clearly segmented format, designed to optimise the visitor journey, enhance the purchasing experience, and encourage the discovery of distinctive proposals. The call will focus in particular on the quality of the offer, rather than the quantity, and on creating a dynamic, high-value-added space for sector professionals.

In this context, MOMAD will include new exclusive areas for this edition. The Trend Zone will serve as a point of inspiration and a place to discover new brands and proposals with a clear identity and positioning aligned with market developments. Meanwhile, the Best Sellers Zone will bring together a selection of flagship products from the exhibiting brands, showcasing the lines with the strongest performance on the market. Both areas will serve as a direct channel within the fair, enabling buyers to identify established references from the outset and facilitating commercial decision‑making.

To strengthen its business dimension, MOMAD will also roll out a robust Buyers’ Programme, designed to encourage the attendance of national and international professionals and to generate real opportunities for meetings between brands and specialised retail.

From 23 to 25 July, MOMAD will be the first major professional fashion event of the season. Brands interested in taking part can still complete the participation form to exhibit at the next edition.