The next MOMAD trade fair, from 23 to 25 July, will highlight emerging trends and energise the business community
Organised by IFEMA MADRID, the fair will feature a curated selection of brands with international projection and high-quality products.
A special edition of MOMAD, the Feria Internacional de Moda, Calzado y Accesorios (International Fashion, Footwear and Accessories Trade Show), organised by IFEMA MADRID, will take place from 23 to 25 July. The event has been revamped to be a more select, appealing meeting, especially aimed at predicting trends and stimulating business opportunities. MOMAD will be hosted in Hall 5 of the Recinto Ferial and will showcase together a curated choice of brands with a stand-out profile and a strong presence both in Spain and abroad.
The July edition reflects a desire to offer the sector a format with its own identity, designed to foster a dynamic meeting environment and high-value interactions between brands and buyers at a key moment in the professional calendar. This has been emphasised by Julia González, director of MOMAD, who says that “it is an enormously useful event for preparing collections, detecting trends, and making business decisions earlier”.
Fashion, trend and business in an edition with its own profile
This July edition of MOMAD will showcase a selection of proposals aligned with a current reading of the market, featuring brands of casual, contemporary, and guest fashion, as well as urban, resort wear, swimwear, and lingerie, and collections with identity ego. Added to this are showrooms and sustainable fashion brands, mirroring a sector increasingly aware of the need to balance design and functionality.
The fair has already signed renowned brands such as Alba Conde, Anartxy, Carla Ruiz, Elisa Cortes, Emme, Fabiolas, JIJIL, Meisie, Montoto, Nekane, No Secrets, Pisonero, Pluma y Collar, Ria Menorca, Skatie, Sonia Peña, Soruka, Surkana, Tartaruga, Victoria and Vilagallo, creating a refined showcase with distinctive products for the upcoming collections.
Firms interested in participating can still take part in this edition of MOMAD, which is established as the season's premium major professional fashion event.