Summary Previous Edition
MOMAD February 2020 was visited by 15,225 professionals from the textile, accessories and footwear sector and was attended by 800 exhibiting brands.
32% of the buyers came from outside Spain, from 64 different countries:
Andorra, Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Dominica, Dominican Republic, Ecuador, Egypt, Estonia, France, Gambia, Germany, Gibraltar, Greece, Guadeloupe, Guatemala, Equatorial Guinea, India, Ireland, Israel, Italy, Japan, Republic of Korea, Kyrgyzstan, Kuwait, Lebanon, Madagascar, Mali, Malta, Morocco, Mexico, Republic of Moldova, Netherlands, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Romania, Russia, San Marino, Saudi Arabia, Serbia, Slovakia, Switzerland, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, USA, Venezuela and Vietnam.
Supplemented by the international press programme which was composed of journalists from Italy, Germany, Portugal, the Netherlands, France and Turkey, in addition to the national technical press programme.
MOMAD has continued to support Forum events, this time through the MOMAD 4.0 Forum by Correos. In this space, several proposals were presented during the three days of the fair relating to the success stories and possibilities offered by the digital strategies of industry companies.
Other actions, as the 'MOMAD Wardrobe' campaign, with the participation of influencers María Pintado and Juan Yanes, who have an Instagram community of more than 200,000 followers. Or Live programmes on Momad Tv by Stilo, have been managed to expand the digital community of Momad and publicise its exhibiting brands on social networks.
The Momad Catwalk fashion show also held an extensive and successful programme of catwalks, as well as a series of training activities, workshops and other events. All of them were very well atended.