The Boutique Consciente (Conscious Boutique) strengthens its presence at MOMAD July with a curated lineup of brands dedicated to sustainable, responsible fashion
The space will be a collection of brands committed to quality, traceability and a values-driven approach to fashion that honours each product.
Responsible fashion is playing an increasingly central role in brand strategies and in the purchasing decisions of industry professionals. As a reflection of this shift, the Conscious Boutique will return to MOMAD from 23 to 25 July, at IFEMA MADRID, providing a platform to showcase brands that put sustainability at the heart of their value proposition.
Curated by Belvis Soler, co-founder of Luxiders Magazine and 001 Agency, the Conscious Boutique will present a carefully selected roster of brands recognised for their commitment to mindful fashion — emphasising high-quality materials, transparent processes, and collections with a distinct identity.
Among the companies featured are Daniel Chong, Elemente Clemente, Fulmarix, Montoto, Tintoremus, Valgut & Bag, Pilar del Campo, Fabiolas, Surkana, Soruka, CSM Love, Wouf, Zen Ethic, RIA Menorca, and Añino Regina Merina.
"These days, the question is no longer whether a garment can be more sustainable, but how it backs that claim. The Conscious Boutique was created to showcase durable, traceable propositions committed to reducing their impact, where craftsmanship, quality, and responsibility are all aspects of the creative language. We want this area to inspire, educate, and trigger reflection on how we design, produce, and consume fashion. Each good decision made is a step towards a more conscious industry," says Belvis Soler.
Sustainability as part of the new quality standards
The Conscious Boutique is part of a new edition of MOMAD, which places excellence, brand identity, and product at the heart of the trade fair experience.
The event will welcome more than 100 national and international brands and will be the first major meeting of the trade fair calendar to anticipate the trends that will define the Spring/Summer 2027 season.
What’s more, the Feria Internacional de la Moda, el Calzado y los Accesorios (International Exhibition of Fashion, Footwear and Accessories) will include an International Buyers Programme targeting key markets in Europe, Latin America and Asia, as well as new specialised areas such as the Trends Zone, the Best Sellers Zone or the MOMAD Catwalk, with high-level fashion shows and presentations during three days for the trade.
Trade professionals interested in discovering trends, expanding their network and generating new business opportunities can obtain professional passes to visit MOMAD now.