MOMAD launches tomorrow a renewed edition to open Spain’s professional fashion calendar
From 23 to 25 July, IFEMA MADRID will bring together more than 200 brands across over 3,600 sqm of exhibition space in Hall 5, alongside new professional areas designed to foster connections between brands and buyers.
MOMAD, the International Fashion, Footwear and Accessories Trade Fair, will open its doors tomorrow with a renewed edition that marks a new chapter for professional fashion. From 23 to 25 July, the event will bring together more than 200 national and international brands, including 50 new exhibitors, in a showcase designed to anticipate Spring/Summer 2027 collections and generate new business opportunities for buyers, distributors and industry professionals.
The event spans more than 3,600 sqm of exhibition space and presents a broad offering across contemporary fashion, occasionwear and formalwear, footwear, accessories, swimwear and resortwear. In this way, the July edition is designed to establish itself as the starting point of Spain’s professional fashion trade fair calendar, aligning with the presentation and purchasing cycles of next season’s collections while offering buyers an earlier framework for commercial planning.
As part of this commitment to creating value for exhibitors and visitors, MOMAD will also feature an International Buyers Programme, bringing together nearly 50 professionals from Europe, Latin America and Asia, key profiles for fostering commercial relationships and creating expansion opportunities for participating brands.
An exhibitor line-up built on quality and careful selection
Established brands, new additions and emerging proposals will offer a representative overview of the sector. Brands including Vilagallo, Alba Conde, NKN Nekane, Surkana, Saint James, Rinascimento, Colour Nude, Sonia Peña, Mariquita Trasquilá, Victoria, ECCO, RIA Menorca, Alhamas, Vacanze Italiane and Aparais, among others, will take part in a showcase built around product quality, specialisation and business potential for the professional channel.
The line-up will also feature the winners of MOMAD Talents, Sandra Botero and Pilar del Campo, who will have their own stands at the fair, reinforcing MOMAD’s commitment to supporting emerging talent and promoting new creative voices within the industry.
New spaces to discover products and trends
Among the main innovations of this edition are several new areas designed to improve the visitor experience and provide a clearer overview of the exhibition offering. Focus Brands will bring together distinctive proposals from brands such as Flabelus, CIRCU, The Bag Lab, Angie Vásquez, Surarquía, Barnet, De Flores y Floreros and Juan Pina Piel, while the Best Sellers Area will showcase standout references from brands including EMME, Alhamas, Surkana, Meisïe & Skatïe, Opera Fashion, Alba Conde, Sonia Peña, Twins Fantasy, JJL, Tintoremus and Top3.
The fair will also feature the Conscious Boutique, a space dedicated to projects linked to sustainability and innovative materials, with participants including Tintoremus Studio, Gerescal, Daniel Chong Brand, Fulmarix and Elemente Clemente, among others.
Catwalk shows, knowledge and industry connections
The MOMAD Runway will unveil a refreshed look and will once again be one of the fair’s main attractions, hosting collective fashion shows, institutional initiatives, talent-focused projects and talks. The programme will include runway presentations from Málaga de Moda, Uniendo Moda Castilla y León—an initiative of the Castilla y León Employers’ Confederation (CEOE Castilla y León) supported by the Regional Government’s Department of Industry, Universities, Trade and Employment—along with Canarias PROEXCA, Romanian Designers, the ESSDM International Flamenco Fashion Chair, ADA and Fundisma. Meanwhile, MOMAD Talks will offer a programme of professional sessions addressing some of the industry’s key challenges, including artificial intelligence, brand building, sustainability, the circular economy and the evolution of retail.
The countdown is over. From tomorrow, professional fashion has a new July meeting point with MOMAD, organised by IFEMA MADRID, to discover products, open new markets and start shaping the next season. Full information on exhibitors, activities, schedules and professional access is available on the MOMAD website.