Registration for MOMAD, the International Exhibition of Textiles, Footwear and Accessories organised by IFEMA to be held from 18 to 20 September 2020 at Feria de Madrid, is now open. Entry to MOMAD will be free for those who register through the fair website before 1 September. From then on, registered visitors will be able to schedule appointments with the exhibitors and brands taking part at the fair.
MOMAD, which will be employing full safety and security measures, has already confirmed the participation of recognised national and international firms such as the Bestseller Group - Jack and Jones, Vero Moda, Only, Only and sons, Pieces, Noisy May, Object, Selected, Vila-, Vilagallo, Antica Sartoria, I.Odena, Christina Félix, Concrete, Exe Shoes, Chicback/Chicback, SMF, Signes Grimalt, Scusi, Adlib Moda Ibiza, Ana Torres and Cristina Barros.
This year, the women's and men's fashion brands taking part at the fair will be presenting a wide range of products including Casual, Contemporary and Urban Fashion; Sustainable Fashion; Event and Party; Swimwear and Lingerie; Ego (young designers); Showrooms with international brands and Suppliers for Point of Sale and Footwear for the Spring/Summer 21 and Autumn/Winter 20-21 seasons.
Exhibitors will also be showing their latest collections at a special session with a clear digital focus. On this occasion, MOMAD will be using software that will create a hybrid trade fair format. This ground-breaking format will have a space dedicated to the physical collection display combined with the use of software to facilitate the development of e-commerce.
E-ticketing to reduce time spent waiting in queues
Within the new safety and security measures implemented by IFEMA, e-ticketing is prominent. Both exhibitors and visitors must bring their entry in digital format on a mobile device. This will ensure that entry is made much easier, respecting all security measures.
IFEMA, a safe space
IFEMA is implementing the most rigorous protocols and security measures to guarantee a 'safe space'. These measures will be accompanied by social distancing control, capacity control and various organisational innovations to comply with all health and safety requirements. You can see all the measures implemented by IFEMA, here.
More information at ifema.es/momad