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29 July 2021

The MOMAD 4.0 by CORREOS Forum is Preparing a Complete Program to Boost the Sector

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• The highlighted activities will be supported by three different blocks: new trends, sustainability and digital transformation. • This forum, which for yet another year continues to be sponsored by CORREOS, is a clear demonstration of the company's support for the world of fashion, textiles, footwear and accessories.

MOMAD, the International Fashion, Textile, Footwear and Accessories Fair to be held during the month of September, is giving shape to all activities that both visitors and industry professionals will be able to enjoy during the three days of the event within the framework of the MOMAD 4.0 by CORREOS Forum.

This new edition has an ambitious program of seminars and conferences that focus on digital transformation applied to the sector and business management. The other blocks on which this forum will revolve will be sustainability in the fashion world and new trends.

The MOMAD 4.0 by CORREOS Forum will be situated in Pavilion 8 of IFEMA MADRID. For this edition, which will take place between September 17 and 19, it has been structured so that it is accessible and open to the public without the need to register beforehand for the activity. In addition, thanks to the LIVEConnect platform, all lectures can be viewed after they have ended. 

Among the brands and entities that will participate in this important meeting sponsored by CORREOS, it is worth mentioning the presence of the courier company itself. Under the title "How to Increase Your Online Sales with CORREOS," it will explain how digitalization and e-commerce is being adapted to companies in the sector. Another participating company will be WGSN - a world leader in consumer trends and design - which, with the help of its trend-specialist, will analyze the new trends to be sported in the spring-summer season of 2022 and their implication in the market and retail.

Likewise CONESE, the consulting services firm specialized in sustainability will address in its three #FashionWithMeaning presentations how it is possible to generate a positive impact on the environment and on the people who are part of the value chain.

The program of the MOMAD 4.0 by CORREOS Forum will be completed with presentations by Moda España, about the digital registration of creations in the fashion world and the Wipo Proof digital solution. On the other hand, Yet Fashion Technology, whose theme will be on the design of the future of stores, TexleNet, on how to apply sustainability through the virtualization of business processes, and the Manly Week men's fashion platform in Colombia  will conclude the forum, addressing new trends on sustainability and fashion.

Colombian men's fashion arrives to Spain

The Manly Week platform, which is responsible for connecting men's fashion brands in Colombia, is preparing, together with MOMAD, a virtual meeting with the participation of Rene Urrea, co-founding partner of the Colombian platform, as well as Julia González, director of IFEMA MADRID's Lifestyle fairs. There, they will have the opportunity to discuss this year's proposals of Colombian men's fashion and its arrival to Spain, as well as the situation of the sector. The event can be followed next Friday, July 30 at 4 pm through the MOMAD Instagram account in the Instagram Live format .

Because It Makes Sense to Return

This is the title of the campaign MOMAD has created to encourage and boost the desire of the fashion industry to promote its business and the sector. This sensory experience can be experienced at MOMAD, from September 17 to 19 in Hall 8 of IFEMA MADRID. The fair will be held in a hybrid format and will be the best reflection of the drive to promote the return to business in this sector.

Want to see the campaign? Visit the official website of MOMAD.