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14 February 2023

MOMAD, Intergift, Bisutex and Madridjoya receive more than 36,000 visitors during lifestyle week

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This major multisector event saw a 12% growth in trade visitors and satisfactory figures across all sectors, during five days of fair activity that attracted more than 1,000 exhibiting brands to IFEMA MADRID.

MOMAD, Intergift, Bisutex, Madridjoya have reached the end of the great lifestyle event organised by IFEMA Madrid with a very positive balance. With an influx of more than 36,000 visitors from 89 countries Everything indicates that the industry is on the path to recovery as shown by an average growth of 12% in trade visitors compared to September 2022, and 24% compared to the last February edition. The event stimulated business deals and created numerous synergies and trading opportunities.

The most recent event was marked by the advantages of internationalisation without forgetting the Made in Spain positioning. More than 1,000 exhibiting brands from 26 countries were present at the four fairs held at IFEMA Madrid. 

According to the director of the four events, Julia González; “the results of these fairs once again demonstrate their importance as business and promotional platforms. There were eight halls packed with the latest trends and innovations for upcoming campaigns for traders. We are committed to this combined format, which is an effective way to access the entire offer and the quality products available from these four, stand-out trade shows.

Likewise, a total of 30 exhibiting brands presented their collections on the MOMAD Catwalk, showcasing products and trends for coming seasons.

MOMAD, the place to check out new styles

More than 300 fashion, footwear and accessories brands displayed their spring-summer 23 and autumn-winter 23-24 collections from Friday to Sunday, where visitors were able to check out a huge range of fashion styles divided into Contemporary, Casual, Resort wear, Event and Sustainable Experience Sectors.

The international aspect was particularly important at this event, with foreign companies from 14 countries taking part. There was a 55% increase in the number of international buyers from 59 countries compared to the previous edition.

IFEMA MADRID is already preparing the next editions of Intergift, Bisutex, Madridjoya and MOMAD, which will take place from 13 to 17 September. Together, these events will continue to be a great lifestyle event for visitors to IFEMA MADRID.