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22 December 2023

MOMAD: The fashion industry's leading fair is returning in February, with 85% of exhibition space already reserved two months before opening

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The event will take place from 9 to 11 February on the Recinto Ferial at IFEMA MADRID

The next edition of MOMAD, Salón Internacional de Moda, Calzado y Accesorios International (Fashion, Footwear and Accessories Trade Show), will be held from 9 to 11 February 2024 in Hall 8 on the Recinto Ferial. Organised by IFEMA MADRID, this event is set to be one of the most successful in recent times. So much so that two months before it begins, the fair organisers have already booked out 85% of available exhibition space. This figure confirms that the sector is in good health and that MOMAD can count on strong support from the industry.

There have been some significant pre-marketing presentations to publicise the trade fair, including a roadshow that has travelled the length and breadth of the Iberian Peninsula, spreading the word from Castile and Leon to the Valencian Community. Because of this, several regional organisations, as well as leading companies in their respective areas of influence, have decided to invest in the show, either attending with their brands, as members of a group, or in their own name.

MOMAD Areas February 2024

The next meeting will feature the autumn/winter 24-25 collections as well as service spring/summer 2024 collections for immediate delivery, in addition to timeless collections, for which there is growing demand in the industry. To improve the visitor experience at this B2B (business to business) event, firms will be arranged according to the following criteria: the current season presented (SS24 or AW24/25), the style of the collection and the type of target customer of these brands.

The fair will also be divided into four areas: Contemporary, with high-level brands presenting Preview Collections AW 24/25; Event, party, ceremony, guest…; Sustainable Experience, with sustainable fashion brands and the Casual sector.

MOMAD February 2024 will share the Recinto Ferial with Intergift, Salón Internacional del Regalo y Decoración (International Gift & Decoration Fair); Madridplata y más, a unique fair organised by Madridjoya for this next edition; and Bisutex, an exclusive exhibition for fashion jewellery professionals. All of them are leaders in their respective sectors.

For more information, click here.