FITUR Screen 2026 boosts the audiovisual alliance with India and consolidates Spain as a global filming hub

Organised by FITUR in collaboration with the Spain Film Commission, FITUR Screen is holding its eighth edition from 21 to 23 January in Hall 10 of IFEMA MADRID and will be gathering together national and international professionals from the tourism and audiovisual industries, as well as film commissions and film offices, consolidating itself as a key meeting point for analysing trends, exploring business opportunities and strengthening collaboration between destinations and the audiovisual sector.

FITUR Screen 2026 is featuring a programme of presentations and professional activities that will revolve around the start of the Spain-India Dual Year of Culture, Tourism and Artificial Intelligence, a platform to promote collaboration with the Indian audiovisual industry, one of the largest markets in the world, through academic and professional collaboration. Among the institutional representatives will be the Ambassador of India in Spain, Jayant N. Khobragade, and Rishabh Chopra, honorary ambassador of the association and head of production of Yash Raj Films, responsible for Indian blockbusters that have used Spanish locations, along with representatives of the Ministry of Industry and Tourism; the Ministry for Digital Transformation and the Civil Service and the Ministry of Culture of the Government of Spain.

In this space, Spain Film Commission will make a special recognition, the SFC Global Visionaires Awards, to Yash Raj Films and Atrece Creaciones, for their contribution to the international collaboration between Spain and India in audiovisual matters.

The other major protagonist of this edition will be the Experiences Programme, a strategic initiative of the Spain Film Commission, financed by the Ministry of Industry and Tourism - State Secretariat for Tourism (SETUR), whose objective is to promote innovative and sustainable tourism products based on audiovisual locations. In addition, the exhibition area will be especially dedicated to showcasing the diversity and potential of these experiences, highlighting their capacity to generate value in the territories and enrich the Spanish tourism offer.

FITUR Screen will also be attended by Brazil, Morelia (Mexico) and Madhya Pradesh (India), key destinations for the industry in Latin America and India.

First Award for the Best Screen Tourism Experience

For the first time, FITUR Screen will be incorporating the award for Best Screen Tourism Experience, which will recognise exemplary initiatives that integrate creativity, sustainability and innovation in the creation of screen tourism experiences.

Along with this new award, the usual Spain Film Commission awards will also be presented: Best Production, which highlights shoots with a special impact on the promotion of Spain as an audiovisual destination, and Spain Film Commission Ambassador of the Year, which recognises personalities whose work contributes significantly to the international projection of the Spanish industry.

These awards highlight the strategic role of the film industry as a driver of cultural, economic and tourism development, reinforcing the leadership of the Spain Film Commission in promoting screen tourism.

All these efforts are aimed at positioning Spain as a global benchmark in the audiovisual sector. The agenda will thus include the prominent participation of the association's regional and local partners: Andalucía Film Commission, Burgos Film Commission, Extremadura Film Commission, Illes Balears Film Commission, Madrid Film Office, Film Madrid Region with the participation of Alcalá Film Office, the film commissions and film offices of the Valencian Community through Valencia Region Film, Rías Baixas Film Commission, Valladolid Film Commission, Vigo Film Office and Vitoria-Gasteiz / Araba Film Commission, reflecting the diversity and strength of the network throughout the country.

In this way, FITUR Screen, with the support of the Spain Film Commission, which is celebrating its 25th anniversary, is consolidated for the eighth consecutive year as the backbone of the national territory and its international projection, reinforcing Spain's position as a competitive, highly professionalised and innovative audiovisual hub.