IFEMA MADRID takes another step in its international strategy by promoting FITUR in a market that is highly relevant to the tourism industry and the dynamism of an industry that will have its greatest exponent in the 44th edition of FITUR.
FITUR 2024 will occupy over 140,000 square meters across 9 halls and will bring together more than 9,000 companies and 150,000 professional attendees from the global tourism industry in 145 countries. Organised by IFEMA MADRID, FITUR 2024 will take place from January 24th to 28th at the fairground.
On the morning of May 5th, IFEMA MADRID presented the keys and business opportunities of the next edition of FITUR in Miami, at an event organised in collaboration with the Spanish Chamber of Commerce in Miami, which brought together the tourism business industry and various press representatives, and which featured the participation of the Deputy Minister of Culture and Tourism of the Madrid Regional Government, Daniel Martinez; Chairman of the Executive Committee of IFEMA MADRID, José Vicente de los Mozos; Chairman of the Madrid Chamber of Commerce and Industry, Angel Asensio; the Director of FITUR, María Valcarce, and the CEO of the Spanish Chamber of Commerce in Miami, Juan Carlos Pereira.
This action represents another step forward in IFEMA MADRID's international strategy by promoting FITUR in a market of great importance for the tourism business and the dynamism of an industry that will have its greatest exponent in the 44th edition of FITUR.
According to Jose Vicente de los Mozos " IFEMA MADRID plays an important role as one of the major actors and promoters of international MICE tourism, as well as the special importance of FITUR, which has become IFEMA MADRID's main ambassador in the world and a great reference for the “Marca España”. He added that “we are very proud of FITUR’S global leadership, the only tourism fair that did not interrupt its celebration during the pandemic, surpassing in participation any other major fair in the international circuit.
In this regard, as the director of FITUR advanced, the forecasts for the next edition, to be held from 24th to 28th January 2024, continue to indicate growth and everything points to the fair occupying more than 140,000 total square meters across 9 halls, and bringing together more than 9,000 companies and more than 150,000 professional attendees from the world tourism industry in 145 countries. It is also estimated that around 100,000 people will visit FITUR over the weekend. These figures already placed FITUR at the head of major international tourism fairs at the last edition.
For his part, the Vice-Minister of Culture and Tourism of the Madrid Regional Government, pointed out "the fundamental importance of FITUR for the Madrid Regional Government as a showcase for Madrid’s tourism around the world". He also highlighted that "the North American market is the great reference for the sector being a leader in arrivals and spending capacity. In fact, we are making a great effort together with the Madrid City Council through Madrid Turismo by IFEMA to position the region as a reference for quality tourism in America, Asia and the Middle East".
On his part, Angel Asensio addressed the mission of the Madrid Chamber of Commerce and Industry aimed at contributing to the economic growth of the Madrid Regional Government. In the current environment, Asensio highlighted the tourism companies that "promote and expand their businesses internationally taking on new challenges such as digitalisation and sustainability. If there is one industry that is an ambassador for the Spain Brand in the World, it is undoubtedly Tourism".