AVIS, a leading company in the car hire sector, will spotlight the firm’s commitment to increasing flexibility and promoting safety when travelling by car, presenting a more digitalised approach at the FITUR International Tourism Trade Fair, taking place from 19 to 23 January 2022 at IFEMA MADRID.
Under the banner Driven by Better, AVIS will showcase its services in a 165-square-metre space in Hall 10 (10D08), where it will prioritise safety with wide open spaces and present a 100% electric vehicle from its Premium line, in keeping with its commitment to sustainability. The stand will feature a large central screen and offer a trade area in which to hold meetings and network, where full safety measures will be in place.
In its endeavour to improve and adapt its car rental services to current circumstances, AVIS will take advantage of the trade fair to announce its three commitments for 2022: flexibility, with free cancellations; safety, thanks to partnerships with Lysol and Dettol and new vehicles; and innovation, through the digital check-in system.
According to AVIS, ‘our main idea for FITUR 2022 is to observe Covid-safe environments within an inviting setting, where we can showcase our commitment to innovation, digitalisation and flexibility in car rental’.
Also this year, as official sponsor of the Royal Spanish Handball Federation, AVIS will hold a prize draw among visitors to the stand, with the chance to win a shirt signed by Las Guerreras, the Spanish Women’s Handball Team.
FITUR is one of the leading trade fairs in the global panorama of major tourism events and a pre-eminent hub for the Ibero-American market. Organised by IFEMA MADRID, the 42nd International Tourism Trade Fair will run from 19 to 23 January 2022 at the exhibition centre in the Spanish capital, with the support that comes with the Government’s declaration that it represents an event of exceptional public interest. Alongside this backing is the significant support it receives from institutions, countries and destinations, hotel chains, tour operators and agencies, technology firms, suppliers and transport companies, all of whom help make FITUR a benchmark event and a major platform for showcasing innovation, new presentations and future trends focused on specialisation, technology and sustainability - an unmissable show for the entire international tourism industry value chain.
AVIS is one of the world’s best known car rental brands, with over 11,000 offices in 180 countries. AVIS has a long history of innovation in the car rental industry and is one of the world’s top brands for customer loyalty. AVIS is owned by Avis Budget Group, Inc., (NASDAQ: CAR), which operates and licenses the brand throughout the world. For more information, go to AVIS Spain.