FITUR Sports will be leading the way in promoting sports tourism at its fourth edition
The FITUR section, organised in collaboration with SPAIN IS SPORT - AFYDAD, will be located in the new Knowledge Hub, a key space for innovation and professional networking.
The International Tourism Trade Fair, FITUR, which is taking place from 21 to 25 January at IFEMA MADRID, presents the fourth consecutive edition of FITUR Sports. Organised in collaboration with SPAIN IS SPORT - AFYDAD, the Spanish Association of Manufacturers and Distributors of Sporting Goods, this section will reaffirm its position as the major meeting point for sports tourism both nationally and internationally over the professional days of the Trade Fair.
As a major new feature at this edition, FITUR Sports will be located in the new Knowledge Hub, where it will promote B2B meetings between sports tourism professionals, including specialised agencies and tour operators, destinations, sports event organisers, brands, media and content creators, and the sports MICE segment, which integrates corporate events linked to sport.
Furthermore, an exclusive B2B space will be set up to encourage the generation of business and strategic alliances, where companies, media, organisers and suppliers will be able to network, negotiate and present specialised solutions to create innovative corporate sports experiences that boost motivation and teamwork.
The section will be focusing its content around core areas, such as outdoor sports, competitive sports, sporting events and Sport Business Travel. These concepts will be developed in the Knowledge Hub from 21 to 23 January, with the participation of leading industry experts who will be demonstrating the diversity and potential of sports tourism for the economic and social revitalisation of destinations.
FITUR Sports has the support and involvement of leading public and private entities, such as the Sports Council (Consejo Superior de Deportes), Turespaña, the UNWTO, CEOE, ADESP, industry federations, professional associations and leading sponsors. Following the success of the last edition, the section hopes to exceed its participation figures and once again become the epicentre of business and professional connections in the field of sports tourism.