Hotelkit strengthened its commercial activity and enhanced its offer at FITUR 2026
Teresa de Pablo, area manager Spain & Latam at Hotelkit, rates the company's participation at FITUR 2026 very positively, as well as the number of visitors to its stand, especially those from the hotel sector.
We help these establishments with their daily operations and internal communication, and we had just started implementing artificial intelligence (AI), which attracted them even more," she explains.
De Pablo affirms that "our participation as exhibitors at FITUR 2026 provided direct value to visitors and the tourism ecosystem, as we contributed to accelerating hotel digitalisation from a very practical approach: improving internal communication, optimising operational processes and increasing the efficiency of the teams on a day-to-day basis".
In addition, "our presence drove the conversation about real innovation in hospitality, with live demonstrations, applied use cases and specific examples of how technology improves the guest experience through better internal coordination".
Commercial activity
As exhibitors, "we also energise the professional area, generating interest among hotels, chains and groups, and creating opportunities for networking and collaboration with technology partners and key industry players".
The head of Hotelkit concludes that "being at FITUR 2026 as an exhibitor has not only strengthened our commercial activity, but has also enhanced the event's offer with relevant, applicable content that is aligned with the current priorities of tourism and the hotel industry".