Press releases

More than 100 participants from 21 countries will attend FITUR MICE

With a schedule featuring more than 2000 meetings, the event specialising in conferences and business tourism will be held before FITUR on 17–18 May.

The 56 buyers selected to participate include event and conference organisers, incentive agencies and corporate buyers.

11 May 2021

The most eagerly awaited edition of FITUR will kick off with FITUR MICE, an event that brings together tourism professionals from the Meetings, Incentives, Conferences and Exhibitions areas at IFEMA MADRID from 17–18 May. FITUR MICE will begin two days prior to the start of FITUR “Strategic edition for tourism recovery”, which will take place from 19–23 May. Amongst the various content on offer, it will serve as a strategic meeting point between various players within the area of specialised supply and demand, a key segment for the revitalisation of the tourism industry on a global scale.

FITUR MICE, as in years past, will be held in collaboration with MITM Events, a company specialising in B2B events for the MICE industry, and will also count on the support of the IFEMA network of offices around the world. This event will offer a unique space to hold these meetings in a professional environment focussed on creating efficient contact opportunities and generating business.

The programme offers participating exhibitors a predefined meeting schedule with business executives who have been rigorously selected based on criteria that will assess strong business potential and purchasing decisions.  It will wrap up with a networking programme comprised of various social events to facilitate the creation of new contacts and strengthening ties between participants.

More than 2000 meetings

FITUR MICE will be launched at a reception event hosted by Madrid CVB at Hotel Wellington to welcome the more than 100 participants from 21 countries.

More than 2000 prearranged meetings will be held over the course of the event, in addition to those that arise as a result of the networking programme. The 56 buyers who were chosen to participate were selected from amongst 435 applicants, a select group that is comprised of event and conference organisers, incentive agencies and corporate buyers.

FITUR MICE will conclude with a closing dinner hosted by the Community of Madrid at the VP Plaza España Design Hotel.

For the second year in a row, Madrid has received recognition as a landmark destination to hold professional events. The capital city has also just received the award for Europe's Best MICE Destination at the first annual World MICE Awards.