Press releases

SEGITTUR and FITUR Launch the Chatbots Tourism Awards 2021

Registration is open until 10th May.

It will be held in the context of Fitur Know-How & Export, in recognition of the increasing importance of chatbots in helping tourists at different stages of their journey.

23 Apr 2021

The contest aims to find the best solutions using chatbots and conversational technology, both in Spain and internationally, in integrations by destinations and tourism companies to improve tourists’ experience before, during and after their trip.

This third edition will have a single category awarded to the best tourist Chatbot of 2021. This category is open to businesses in all tourism verticals, including hotel chains, airlines, travel agencies, and tourist destinations.

Entries are welcome for both conversational assistants based on messaging applications (like WhatsApp or Facebook Messenger) and proprietary channels (web sites or mobile apps) and bots for mainly voice-based environments such as Google Assistant, Amazon Alexa, or Siri.

As in previous editions, SEGITTUR will be supported by Planeta Chatbot, the leading Spanish language website for chatbots or artificial intelligence, and a jury of tourism and technology experts.

You can enter your chatbot or voice app using the online form on the SEGITTUR website.

Why Chatbots Are Important

In a context like today’s tourism industry, this technology is one of the main tools for managing stakeholder communications and part of a long-term strategy for the return to normality in the future.

Among the technologies for facilitating the tourist experience, the conversational technology market continues to grow, strengthening its position as an efficient and effective tool for companies to communicate with their customers. According to a report by MarketsandMarkets, the global Chatbot market size will grow to $10.5 billion by 2026, double what it was in 2020.