FITUR Know-How & Export is returning as a meeting point for innovation, digitisation and smart tourism management
This section, being held in the ‘Knowledge Hub’ (Hall 12) at the Exhibition Centre, will be showcasing innovation, technology and the future trends in tourism.
The 14th edition of FITUR Know-How & Export, organised by FITUR and SEGITTUR in collaboration with ICEX Spain Export and Investment, is taking place from 21 to 23 January 2026, and is set to become the meeting point for innovation, digitalisation and smart tourism management.
FITUR Know How & Export is being hosted in the Knowledge Hub and will give visibility to the various projects that are being implemented thanks to the Recovery, Transformation and Resilience Plan, financed with NextGenerationEU funds, aimed at boosting the digital transformation of the tourism industry in Spain.
The central content of this 14th edition will revolve around the Smart Destination Platform (SDP), a key initiative to boost the digital transformation of the Spanish tourism industry. During the trade fair, the progress of the platform will be presented, while the destinations benefiting from funding linked to the SDP will be sharing their projects.
Likewise, FITUR Know-How & Export will devote a prominent space to the open innovation platform and its three components: tourism data space, sandbox and Marketplace. A shared digital ecosystem where different tourism industry stakeholders can share, access and leverage data in a secure, interoperable and governed way.
The president of SEGITTUR, Enrique Martínez Marín, stressed that "over its fourteen editions, FITUR Know-How & Export has become established as a benchmark for smart tourism, an essential meeting point for learning about new technological developments and for sharing knowledge among the different players in the tourism ecosystem".
FITUR Know-How & Export will feature stands from 40 technology-focused businesses, which will be showcasing their innovative solutions for tourism management, including artificial intelligence tools, data analytics, sustainability, governance and visitor experience. These companies will be offering demonstrations and presenting success stories that show how technology is transforming the current tourism model.
In addition, during the professional days of the trade fair, there will be a series of workshops and training sessions for industry professionals, which will be addressing key issues, such as the digitalisation of destinations, data interoperability, sustainability and tourism competitiveness.
With this new edition, FITUR Know-How & Export will be reaffirming its role as a benchmark platform for tourism innovation and as a catalyst for change towards a smarter, more connected and sustainable destination model.