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09 January 2024

FITUR Screen 2024 will be showcasing the growing popularity of screen tourism

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The 6th edition of FITUR Screen will serve as a framework to showcase the collaboration between the Spain Film Commission and the UNWTO to promote screen tourism.

Screen tourism, based on the appeal of visiting destinations used as film locations, will show its potential in the monographic section of FITUR organised by the Spain Film Commission and IFEMA MADRID.

The Spain Film Commission will be presenting Spain Screen Grand Tour, its specific project to promote this tourism segment, and will host several round tables on the boom and impact of screen tourism.

Spain Film Commission is co-organising together with IFEMA MADRID the 6th edition of FITUR Screen, the monographic section dedicated to screen tourism, which will have a 99 m2 space in Hall 10 from 24 to 26 January 2024, the days on which the International Tourism Trade Fairis open to trade visitors. In this space, it will offer a specialist networking area and will host an intensive programme focused on the promotion of screen tourism.

This new edition takes on the challenge of contributing to making Spain a global audiovisual hub and aims to become a platform for connecting the tourism and film industries through the dissemination of knowledge about screen tourism, commercial exchange between the industry’s different players and the formulation of future proposals for the development of this sector in Spain.

FITUR Screen will have its own space, which includes an exhibition area with the offerings of various participating agents, a B2B area and a dedicated area for the conference programme. Different partners of the Spain Film Commission will be participating in the 2024 edition, offering an extensive programme of activities over three days.

Over the course of these three days, FITUR Screen will host three round tables on trends in screen tourism and the importance of this powerful tool for promoting tourism in areas that have been used as locations in films or TV series.

In addition, on [date and place] the awards for Spain Film Commission Ambassadors 2024 and Spain Film Commission Best Production 2023will be presented. The collaboration between the Spain Film Commission and the UNWTO (World Tourism Organization) for the promotion of screen tourism will also be presented during the event.

Spain Screen Grand Tour, the first national project to promote screen tourism

One of the key points of the programme will be the Spain Screen Grand Tour, the first national project to provide tourist information about the destinations that have been used as locations in films, series, documentaries, video clips, etc. An audiovisual production, in addition to its impact on the local economy, is a powerful tourism promotional tool that provides enormous visibility for the territories. This project, which is about to celebrate its first anniversary, brings together two successful industries in our country, tourism and the audiovisual sector, generating value for the Spain brand and contributing to the dissemination of the image of the country and Spanish culture through film.

During this new edition of FITUR Screen, the progress and future prospects of this project, which includes a website with inspirational content for travellers and the first geolocation map of screen destinations in our country, will be shown. Thanks to this constantly evolving map, tourists will be able travel around Spain through the filming and production stages and discover every corner of the country with a special, unique and different perspective.

The association will also be unveiling the collaboration carried out with UNWTO for the promotion of screen tourism, after having presented Spain Screen Grand Tour at the 25th session of the UNWTO General Assembly in Uzbekistan a few months ago, following the selection of the project by the UNWTO.

FITUR Screen 2024 Roundtables on 25 and 26 January 2024

Three round tables will be organised on trends in screen tourism, the powerful tourism promotional tool available to territories that have been film locations in order to highlight their differentiation and visibility.

On Thursday, 25 January,  the round table “El turismo de pantalla, una tendencia de consumo internacional” (Screen tourism, an international consumer trend) will take place at time, which aims to show the current situation of this growing tourism sector from a national and international perspective. Speakers?

On Friday, 26 January, the round table “¿Viajeros cinéfilos o cinéfilos viajeros?” (Film buffs or travelling film buffs?) will be held at time, with the viewpoints of leading figures from the world of communication who will be analysing the media impact of screen tourism. Speakers?

On the same day, at time, the third of the round tables will be organised, “Los rodajes, la mejor campaña promocional de un destino”(Film shoots, the best promotional campaign for a destination), with tourism agents as protagonists who will highlight the power of a production as an attraction for today's tourists. Speakers?

Spain Film Commission 2024 Ambassadors

FITUR Screen will be the setting for the official presentation of the association's new Honorary Ambassadors. These personalities will join the list of industry professionals who collaborate with the Spain Film Commission in the promotion of the Spanish audiovisual industry. In previous years, this distinction has been awarded to personalities such as former US Ambassador to Spain James Costos, actress Aitana Sánchez Gijón, actress Emily Blunt, cinematographer Javier Aguirresarobe, Indian producer Ramji Natarajan, British filmmaker Terry Gilliam, NBC Universal senior vice-president Veronica Sullivan and Sony Pictures vice-president of international co-productions Brendan Fitzgerald.

The Spain Film Commission will also present the award for "Best Production of 2023",which highlights the potential of a national or international audiovisual production filmed in Spain that showcases the country's representative locations, that has featured Spanish companies and professionals and that, due to its importance, has had a major impact. In previous years "La casa de papel", "La peste", "The Crown", "Maixabel" and "Voy a pasármelo bien" received this same award, which has become a prestigious reference in the national and international audiovisual sector.

The members of the Spain Film Commission territorial network participating in FITUR Screen 2024 are: Andalucía Film Commission, Castilla La Mancha Film Commission, Region of Murcia Film Commission, Valladolid Film Commission, Zaragoza Film Office, Monegros FIlm Commission, Vigo Film Office, Castilla y León Film Commission, Navarra Film Commission.

Press contact Spain Film Commission

Yeray Carretero Lorenzo:

Andrea Losada Rodríguez: