Ghita Scharling: Denmark is taking part in FITUR 2027 with an official delegation
Denmark will be participating in FITUR 2027 for the first time with an official delegation. Ghita Scharling Sørensen,VisitDenmark’s Market Director for the Netherlands, Belgium, France, Italy and Spain, explains the significance of this development and her expectations for the trade fair, where they plan to expand their network of contacts, engage with numerous tourism stakeholders and showcase their partners.
How important is tourism in Denmark, and what figures can you provide on the industry’s development in your country?
Tourism is the fourth-largest export sector and accounts for 3.5% of Denmark’s GDP. One in twenty jobs in Denmark is created by tourism, which contributes to a broad geographical spread of employment
Is this the first time Denmark has taken part in FITUR with an official delegation?
Yes, it is. We began operating in the Spanish market in January 2026, as the market had matured sufficiently to allow us to carry out an active marketing campaign.
What factors led you to choose FITUR 2027, and what are your expectations regarding your participation in the trade fair?
We focus particularly on the professional tourism industry, which is why FITUR is the place to be. Our aim is to expand our network of contacts, maintain valuable exchanges with numerous tourism stakeholders within the Spanish network, and showcase our partners at the stand, namely Tivoli Gardens, Go Nordic Cruise Lines, the island of Fionia as a destination, Aarhus Airport, the Absalon Hotel in Copenhagen and many more who will be joining us shortly.
What tourist attractions and segments will you be showcasing at FITUR 2027?
From hotels to destinations, including attractions and transport. We are forming part of the Nordic stand, which also includes VisitFinland, VisitIceland and VisitNorway, as well as their respective partners.
Are there any other points you would like to highlight?
We are delighted to be taking part in FITUR and to be able to engage with the Spanish market.
Further information at: www.visitdenmark.com