The Andalusia stand at FITUR 2024 received 211,000 visits, up by 40%.
Over the course of the professional days, 135,000 people visited the stand (37% more than the previous year) and over the weekend, which is dedicated to the general public, it received around 76,000 visits (almost 50% more). The business area, which was attended by 200 entrepreneurs from the community, registered 6,400 professional visits, 52% more than in the previous edition.
One of the goals of the Regional Government of Andalusia at FITUR 2024 was to increase the professionalism of its space in order to increase the marketing of Andalusian tourism proposals. "The rating of the companies, in terms of quality, strengthening of contacts and the establishment of new meetings, was higher than eight out of ten", according to the Regional Government. In addition, "professionals generated a higher number of new contacts at this edition; 8.8 compared to 6.6 at the previous edition".
The Andalusia pavilion was also distinguished with one of the three prizes for the best stand in the autonomous community category awarded by the organisation, highlighting the immersive experience of the region's space. The committee highlighted how the spectacular 'Andalusian Crush' campaign translated into the language of space, with a strong commitment to technology that manages to show the beauty of its destinations and the vast intangible heritage it possesses, through an immersive experience. "We therefore opted for an innovative and comprehensive concept, in which all destinations would be united, linked under the Andalusia brand to deepen territorial synergies and between segments".
Thus, Andalusia's largest stand since it has attended this fair, with 6,500 square metres available to the tourism industry, brought together the eight provincial councils and their tourism boards, together with the offer of other destinations such as the capitals and large municipalities of the community, both coastal and inland.