The essential meeting point for Business Travel. Identify the right buyers and close trade deals.

We are business


Through its FITUR MICE section, FITUR brings together meetings, incentives, congresses and events tourism, a major driving force in the global tourism industry. This section, reborn in 2019, achieved excellent results and great satisfaction among its participants.

FITUR MICE is the ideal meeting point for supply and demand in the meetings tourism sector, allowing participants to identify clients and generate business.

Participation conditions for sellers

PROFILE: Convention bureaux, DMC’s, PCO’s, hotels, services companies, etc.

EARLY BIRD REGISTRATION FEE (until 20 December 2020): € 3,298 € + IVA
DISCOUNTED FEE FOR MAIN STAND HOLDERS (as of 21 December 2020): € 3,492 + VAT

Both discounts cannot be combined

Spots available: 40 (FITUR main stand holders and co-exhibitors will have priority)

Deadline for registration: 31 March 2021.


  • Roll Up in the entrance hall
  • Roll Up in the meeting table area
  • Roll Up in the coffee breaks area

* Roll Ups production at client’s expense

Price: 3,500 €

  • The client's video is projected on a screen provided for this purpose in the room prior to the start of meetings and during breaks

* Production of the video at client’s expense

Price: 1,500 €

  • Buyers are given the client's promotional material: brochure, dossier, merchandising ...
  • Material to be delivered subject to the approval of the organiser.

*Materials at client’s expense

Price: 1,000 €

  • Pack poster + video
    Price: 4,500 €
  • Poster + promotional material pack
    Price: 4,000 €
  • Pack video + promotional material
    Price: 2,000 €
  • Pack poster + video + promotional material
    Price: 5,000 €

  • Posters, video, promotional material
  • Mention in official communications: Press releases, newsletters, socia, media feeds…

Price: 6,000 €

Participation conditions for hosted buyers

PROFILE: Corporate, Incentives companies,  Events and conference organisers, Associations, Business Travel, with high decision power.

Deadline for registration: 31 March 2021.

FITUR MICE programme

FITUR MICE will take place at S-11 room at IFEMA, in a quiet and exclusive professional environment, which will consist of:

  • A diary where each exhibitor will have a schedule of pre-established appointments with company executives, carefully chosen, all of whom have a high business potential and purchasing power, with the following profiles:
  • Corporations
  • Associations
  • Incentives companies
  • Business Travel companies
  • Events and conference organisers

The meetings will last 15 minutes and it is estimated that the participants will have an average of 30 appointments scheduled.

  • A comprehensive networking programme among participants, where sellers and buyers will mingle, providing further opportunities to strengthen professional links between participants.
Sunday 16 May 2021 Monday 17 May 2021 Tuesday 18 May 2021 Wednesday 19 May 2021

Buyers arrival.

2:00 pm. Madrid city tour

8:00 pm. Welcome cocktail

9:30 am - 12:30 pm. Scheduled appointments
12:30 pm - 1:30 pm. Lunch
1:30 pm - 3:30 pm. Scheduled appointments
3:30 pm - 3:50 pm. Coffee-break
3:50 pm - 4:50 pm. Scheduled appointments
9:00 pm. Gala dinner

9:30 am - 12:30 pm. Scheduled appointments

12:30 pm - 1:30 pm. Lunch

Guided visit (Community of Madrid)

Free day to visit FITUR

Contact us

Telephone: + 34 91 541 43 07 / + 34 91 722 52 52