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The essential appointment to know the latest in the Tourism industry. Identify customers, close agreements.

Two men reaching an agreement


FITUR is convening, through its FITUR MICE section, the meetings and business tourism industry, a major driver of the global tourism industry. This section, which was relaunched in 2019, obtained excellent results and great satisfaction among participants.

In 2020 FITUR MICE will grow and will be strengthened thanks to an ambitious programme of international MICE hosted buyers. FITUR MICE is becoming the essential event for the offer and demand in the business and meetings industry to come together, and will provide its participants with the right buyers to identify clients and close deals

Participation conditions for sellers

PROFILE: Convention bureaux, DMC’s, PCO’s, hotels, services companies, etc.



Spots available: 100 *

(* FITUR main stand holders and co-exhibitors will have priority)

Deadline for registration: 30 November 2019.

Participation conditions for hosted buyers

PROFILE: Corporate, Incentives companies,  Events and conference organisers, Associations, Business Travel, with high decision power. 

Deadline for registration: 30 November 2019.

FITUR MICE programme

FITUR MICE will take place in a charming area created especially for the event in a quiet and exclusive professional environment, which will consist of:

  • A diary where each exhibitor will have a schedule of pre-established appointments with company executives, carefully chosen, all of whom have a high business potential and purchasing power, with the following profiles:
    • Corporations
    • Associations
    • Incentives companies
    • Business Travel companies
    • Events and conference organisers

The meetings will last 15 minutes and it is estimated that the participants will have an average of 30 appointments scheduled.

  • comprehensive networking programme among participants, where sellers and buyers will mingle, providing further opportunities to strengthen professional links between participants:
    • 1 Welcome cocktail evening
    • Coffee-breaks
    • 2 Lunches
    • 1 Dinner
TUESDAY 21 January 2020 WEDNESDAY 22 January 2020 THURSDAY 23 January 2020
8:00 pm. Welcome cocktail at Santoña Palace, offered by Comunidad de Madrid

9:30 am - 12:30 pm Arranged appointments
12:30 pm -1:30 pm Lunch
1:30 pm -3:30 pm Arranged appointments
3:30 pm - 3:50 pm Coffee-break
3:50 pm - 4:50 pm Arranged appointments
8:30 pm - Cocktail-dinner at Casa de Burgos, offered by Madrid Convention Bureau

9:30 am - 12:30 pm Arranged appointments

12:30 pm- 1:30 pm Lunch

The FITUR MICE 2019 participants share their experience

“Congratulations on the event’s organisation and for bringing the MICE industry to FITUR once again.” Ana Galán, Marketing and Sales, Novotel Madrid Center.

“We recommend this event for its dynamism and because all our appointments with buyers had great potential. We’ve already started dealings with some of them for organising events in Cartagena.” María Clara Faciolince, Executive Director, Cartagena de Indias Convention Bureau.

“We rate our participation highly - the system worked well for us, offering information on MICE opportunities in Peru, and we didn’t have a single no-show.” Pía de la Mata, Director of Tourism at Peru’s Commercial Office in Spain.

“Very good contacts and organisation. We’ll definitely be there again next year.” Miguel Luna, Director of the Marbella Trade Fair and Convention Centre.

“The experience exceeded my expectations - the quality of buyers was outstanding and my business goals were met 100%.” Nereida Balsaobre, Sales Manager at Hotel Servigroup Montíboli.

“The quality of buyers and the organisation were excellent - in fact, I’ve already recommended it to several suppliers.” Lidia Palacino, International MICE Sales, VP Hoteles.

Contact us

Telephone: + 34 91 541 43 07 / + 34 91 722 52 52