FITUR MICE

Through its FITUR MICE section, FITUR brings together meetings, incentives, congresses and events tourism, a major driving force in the global tourism industry. 

FITUR MICE is the ideal meeting point for supply and demand in the meetings tourism sector, allowing participants to identify clients and generate business.

Participation conditions for sellers

Profile: Convention bureaux, DMC’s, PCO’s, hotels, services companies, etc.

  • Standard participation fee: € 3,880 + VAT
  • Discount fee for main stand holders (up to 30 november): € 3,492 + VAT
  • Extra delegate fee: €475 + VAT

Both discounts cannot be combined
Spots available: 40 (FITUR main stand holders and co-exhibitors will have priority)
Deadline for registration: 10 December 2021.

SPONSORSHIP OPPORTUNITIES


  • Roll Up in the entrance hall
  • Roll Up in the meeting table area
  • Roll Up in the coffee breaks area

* Roll Ups production at client’s expense

Price: 3,500 €


  • The client's video is projected on a screen provided for this purpose in the room prior to the start of meetings and during breaks

* Production of the video at client’s expense

Price: 1,500 €


  • Buyers are given the client's promotional material: brochure, dossier, merchandising ...
  • Material to be delivered subject to the approval of the organiser.

*Materials at client’s expense

Price: 1,000 €


  • Pack poster + video
    Price: 4,500 €
  • Poster + promotional material pack
    Price: 4,000 €
  • Pack video + promotional material
    Price: 2,000 €
  • Pack poster + video + promotional material
    Price: 5,000 €

  • Posters, video, promotional material
  • Mention in official communications: Press releases, newsletters, socia, media feeds…

Price: 6,000 €

Participation conditions for hosted buyers

PROFILE: Corporate, Incentives companies,  Events and conference organisers, Associations, Business Travel, with high decision power.

Deadline for registration: 10 december 2021.

Buyers registration

FITUR MICE programme

FITUR MICE consist of:

  • A diary where each exhibitor will have a schedule of pre-established appointments with company executives, carefully chosen, all of whom have a high business potential and purchasing power, with the following profiles:
  • Corporations
  • Associations
  • Incentives companies
  • Business Travel companies
  • Events and conference organisers

The meetings will last 15 minutes and it is estimated that the participants will have an average of 30 appointments scheduled.

  • A comprehensive networking programme among participants, where sellers and buyers will mingle, providing further opportunities to strengthen professional links between participants.

Sunday 16 January

Buyers arrival and hotel registration

4:00 pm
6:00 pm
Madrid city tour, organised by Madrid City Council
8:15 pm
Transfer from official hotel to welcome reception
8:30 pm
Welcome reception at the NuBel restaurant, offered by Madrid City Council
10:30 pm
Transfer to hotel

Monday 17 January

9:00 am
Buyers transfer from hotel
9:00 am
10:00 am
Exhibitors registration
10:00 am
11:15 am
Scheduled appointments
11:15 am
11:35 am
Coffee break
11:35 am
12:50 pm
Scheduled appointments
1:00 pm
2:00 pm
Lunch
2:00 pm
3:15 pm
Scheduled appointments
3:15 pm
3:25 pm
Coffee break
3:25 pm
4:40 pm
Scheduled appointments
5:00 pm
Transfer to hotel
8:00 pm
Transfer to dinner
8:30 pm
Closing dinner at Palacio de los Duques, offered by Community of Madrid
10:30 pm
Transfer to hotel

Tuesday 18 January

9:00 am
Buyers transfer from hotel
10:00 am
12:30 am
Scheduled appointments
12:30 pm
1:30 pm
Lunch
2:00 pm
Transfer to hotel
6:00 pm
Guided visit to Palacio de Liria, organised by Community of Madrid

Wednesday 19 January

Free day to visit 
FITUR

Contact us

E-mail: fiturmice@ifema.es
Telephone: + 34 91 541 43 07