How can tourism contribute to the preservation and promotion of cultural identity?
Why is this challenge important?
The FiturNext 2027 Challenge focuses on how tourism can contribute to the preservation and promotion of cultural identity.
This edition, centered on tourism and cultural identity, is crucial because it addresses one of the sector's greatest current risks: homogenization and cultural gentrification. It aims to demonstrate that local identity (its history, crafts, territory, and worldview) is not merely a commodity, but a strategic asset. By protecting this identity through community governance models and narrative sovereignty, tourism ceases to be an extractive force and becomes a structural engine that retains population, empowers communities, and ensures that economic and social benefits remain within the territory.
Applications to the FiturNext 2025 challenge
Applications for the 2027 Challenge are divided into the following categories:
- Revitalization and regeneration of heritage: Initiatives that ensure heritage is not just a static museum, but a living element, and that its enhancement contributes to its protection and understanding.
- Identity-based tourism initiatives driven by the local community: Initiatives that demonstrate a form of governance focused on ownership and structural empowerment, not just superficial participation.
- Creation of identity-based tourism products: The focus is on preventing cultural appropriation by third parties and ensuring that the narrative is authentic through local experiences that highlight the value of heritage.
The application period will be open until August 31, 2026.
The projects that reach the final will participate in the activities taking place at our Fitur 2027 stand and subsequent events, and will benefit from the visibility provided by being part of the FiturNext community, thanks to its media impact and the synergies created among its participants.
