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B2B meetings favor business alliances in increasingly demanding markets

Exhibitors gathered at a round table


The FITUR B2B Match workshop is on its tenth edition, having become consolidated as a reference event within FITUR for B2B (Business to Business) meetings, promoting commercial alliances by working agendas, with pre-established appointments according to the interests stated by the participants.

Throughout its 10 years, FITUR B2B Match has focused on the quality of the hosted buyers, who come from the main mature and emerging markets and are carefully chosen by companies with ample experience in their respective areas of influence.

Participation conditions for sellers

PROFILE: FITUR exhibitors and co-exhibitors, interested in promoting their tourism products worldwide.

Standard fee: € 500 + VAT
Deadline for registration: 30 November 2019

Participation conditions for hosted buyers

PROFILE: International tour operators and travel agencies (with head offices outside of Spain)

Deadline for registration: 10 November 2019

FITUR B2B MATCH programme

FITUR B2B Match will be held in the area set up for the workshop, in hall 9, and it will consist of:

A meetings programme where each exhibitor will have a pre-established agenda of appointments with directors of travel agencies and tour operator companies renowned in their respective geographical areas.

DATES AND TIMES: Thursday 23 January or Friday 24 January.

The meetings will last 15 minutes and it is estimated that the participants will have an average of 12 appointments scheduled.

10:30 - 12:30 pm Scheduled appointments
12:30 pm- 1:30 pm Lunch
13:30 - 15:30 Scheduled appointments

A lunch within FITUR, attended by all participants, where sellers and hosted buyers will have the chance to continue networking and to create further opportunities for strengthening bonds.


For sellers (FITUR exhibitors and co-exhibitors):
Telephone: 0034 91  722 52 52
For hosted buyers:
Telephone: 0024 91  722 57 61