- FITUR and AireLibre magazine announce the 32nd FITUR Active Tourism Awards.
- The FITUR Active Tourism Awards aim to recognize companies and professionals who develop high-quality tourism products and promote experiential tourism aligned with the sustainability principles that should guide the tourism industry.
- Participants. FITUR 2027 exhibitors and co-exhibitors may submit their tourism products based on culture, nature, adventure, food and wine tourism, or any other experiential activity designed in accordance with the principles of economic, environmental, and/or social sustainability for destinations and local communities.
- Product evaluation criteria for selection
- Original and innovative product.
- Product that contributes to sustainable tourism development from an economic, environmental, and/or social perspective.
- Quality of the product’s image and marketing materials.
- Participation procedure. Each entity may submit only one product. To participate, applicants must complete, before November 27, 2026, the following form: REGISTRATION FORM and follow the instructions provided regarding the descriptive materials that must accompany the application.
- The jury.
The jury will be made up of representatives from AireLibre magazine and FITUR. The jury will grant a maximum of four awards: two in the national category and two in the international category.
The jury’s decision and the notification of the winners of the FITUR Active Tourism Awards will take place before January 13, 2027.
Any of the awards may be declared void at the discretion of the jury.
The jury’s decision shall be final and not subject to appeal.
- Benefits for award applicants.
- Inclusion of the list of submitted products in the AireLibre Guide, distributed as follows:
- Digital edition sent to more than 3,500,000 AireLibre users.
- Print edition: 20,000 copies distributed free of charge to FITUR visitors.
- Inclusion of the list of submitted products in the AireLibre Guide, distributed as follows:
- Benefits for the winners.
During the trade fair, the winners of the FITUR Active Tourism Awards will receive an official certificate.
In addition, they will benefit from the following communication activities carried out by AireLibre magazine and FITUR:
By AireLibre:
- Publication of a two-page feature in the magazine for each winning product, in the month of their choice.
- Distribution of an exclusive newsletter in which each winning product may include any desired information, as well as links to websites, videos, etc.
- Publication on AireLibre’s social media channels, with promotion reaching up to 150,000 views on Instagram.
- Promotion of participants and winners on its website (www.airelibre.com).
By FITUR:
- Mention in the official press release covering all FITUR Awards.
- Mention on social media.
- Mention on the FITUR website.
- Presentation of an official award seal.
20 - 24 ENE 2027
