Ana Larrañaga Larrañaga
She joined IFEMA MADRID as a member of the sales staff in 1986. She was internally promoted to Group Director in 1990, directing different fairs, such as Almoneda, Feriarte and Fitur, the international tourism fair. In 2018, she was appointed as a member of the Institution's Management Committee, as Trade Fair Director.
With qualifications in Marketing, Ana has channelled and updated her training in the commercial ambit and in event organisation, management development and customer orientation.
During the celebration of the Twenty-third General Assembly of the World Tourism Organization (UNWTO) held in 2019, she was appointed President of the Affiliate Members.