Luis García Abad

Since 1998, he has built his professional career in the world of Formula 1. Manager to Fernando Alonso for nearly two decades, he has also worked with iconic figures such as Iker Casillas and Carlos Sastre, among others. He has specialised in attracting global sponsors and in designing marketing and communication strategies for brands involved in F1, WEC and the Indy500.

A philologist by training and a negotiator by vocation, he enjoys the challenge of implementing business models that help expand the reach of sports which are sometimes little known, such as Formula 1. Before entering top-level competition, he held senior positions in General Management, Marketing and Sales at LeasePlan and MITAC.