Iberdrola and IFEMA have decided to join forces in their strategy to promote the electrification of transport, by signing an agreement whereby the energy company becomes a strategic partner of IFEMA to promote sustainable mobility through different actions.
Within the framework of this collaboration, the first of the initiatives consisted of the implementation of the first sustainable public car park available at an exhibition centre in Spain. The car park will be operational starting tomorrow and will be made available to the participants of the World Climate Summit (COP 25), which IFEMA is hosting from next week until 13 December.
The strategic alliance was signed this morning by the CEO of Iberdrola Spain, Ángeles Santamaría, and the president of the Executive Committee of IFEMA, Clemente González Soler, who visited the new green car park, 'Iberdrola Electric Recharge Car Park', and did the first electric recharge.
The infrastructure deployed in IFEMA by Iberdrola allows for the simultaneous charging of 34 electric vehicles and is part of other initiatives that both entities will develop jointly, such as the organisation and participation in activities for the dissemination and promotion of electric mobility, in line with their strategy of promoting the energy transition towards a more sustainable and competitive model and advancing in eliminating carbon from the economy.
“The agreement reached confirms the importance of collaborating with all agents involved in sustainable mobility. IFEMA has found an excellent partner with which to advance in the implementation of recharging solutions and thus rise to the challenges of electric mobility based on clean energy without CO2 emissions,” says Angeles Santamaría, CEO of Iberdrola Spain. Likewise, she points out that “the electrification of transport, added to the unstoppable increase in electric energy from renewable sources, will contribute decisively to reducing pollution in our cities and to improving energy efficiency”.
For his part, the president of the Executive Committee of IFEMA, Clemente González Soler, said that “This alliance, whereby Iberdrola becomes a strategic partner of the institution is a decisive step in our social responsibility policy and in our commitment to the United Nations Global Compact. This agreement has been rapidly materialised with the opening of the first car park for electric recharging at a Spanish exhibition centre, the implementation of which will coincide with the biggest political event on the environment, the World Climate Summit, which IFEMA has had the honour to produce and host in Spain”.
Green energy and digital solutions
The 'Iberdrola Electric Recharge Car Park', which according to estimates could be used to recharge 13,000 electric vehicles per year, will supply 100% green energy from clean generation sources, with renewable source guarantee certificates. Based on this use, the CO2 particle atmospheric emissions avoided would rise to 226 tons a year.
Likewise, users of this infrastructure at IFEMA will recharge simply and digitally with the Iberdrola Public Recharge APP, which they can use to geolocate, reserve and pay by mobile.
Leading the energy transition
The agreement reached this morning is part of Iberdrola's plans to promote and lead the energy transition and the electrification of transport as a way to combat climate change.
Iberdrola develops a Sustainable Mobility Plan, which includes the deployment of 25,000 electric vehicle recharging points in Spain before 2021, aimed at homes and companies, as well as in urban and interurban areas with public access. The programme includes the installation of fast, super fast and ultra fast recharging stations on the country's main roads and corridors of the country, reaching all provincial capitals and making it possible to drive through Spain end to end on electric power.
Iberdrola works on different initiatives to 'mobilise' all the actors involved in the development of sustainable mobility, from administrations to institutions, companies and manufacturers of electric vehicles.
The company has recently become the first Spanish company to subscribe to the EV100 initiative of The Climate Group, with the aim of accelerating the transition towards electric vehicles, committing itself to electrifying its entire fleet of vehicles and facilitate recharging for the staff in their business in Spain and the United Kingdom by 2030.
IFEMA mobility strategy
Within the IFEMA Social Responsibility Policy, the commitment to sustainable mobility, instrumentalised through its main automotive sector fairs as well as through the institutional policies themselves, is a determining factor towards which it is directing various initiatives and collaborations, such as the one signed with Iberdrola, which has become a strategic partner in transport mobility and electrification. This collaboration will allow the construction of an informative framework to send messages to the business sector and civil society to raise awareness over an ecologically and environmentally favourable transition through the use of electric cars. Hence its first major initiative, through Iberdrola, is to include a parking area reserved for electric recharging in its car parks, available to the more than 4 million participants that IFEMA receives each year.
Likewise, in the field of environmental responsibility, IFEMA has been developing different actions aimed at generating the least possible environmental impact, such as the construction of a geothermal plant to supply energy for the air conditioning of Madrid's central fair premises and the implementation of low-consumption LED lighting in the 200,000 m2 of exhibition space spread over 12 halls, representing a savings of 897.57 tons of CO2 emissions, equivalent to what 600 vehicles generate each year. Added to all this, IFEMA recently adhered to the United Nations Global Compact and committed to bringing its activity and events into line with the SDGs.
Iberdrola is a global energy leader, the top wind producer and one of the largest electricity companies by market capitalisation in the world. The group supplies energy to nearly 100 million people in dozens of countries such as Spain, the United Kingdom (ScottishPower), the United States (AVANGRID), Brazil (Neoenergia), Mexico, Germany, Portugal, Italy and France. With a workforce of about 34,000 people and assets exceeding 113,000 million euros, it achieved a turnover of 35,075.9 million euros and a net profit of 3,014 million euros in 2018.
Iberdrola leads the energy transition towards a sustainable model through its investments in renewable energies, smart grids, large-scale energy storage and digital transformation to offer its customers the most advanced products and services. Thanks to its commitment to clean energy, it is one of the companies with the lowest emissions and an international benchmark for its contribution to the fight against climate change and for sustainability.
IFEMA is the foremost trade fair operator in Spain and one of the most important in Europe, thanks to the quality and diversity of its offering. It has a portfolio of more than 110 fairs and congresses and 700 professional events and meetings held every year at its two venues: Feria de Madrid and IFEMA Palacio Municipal. The figures reached by IFEMA each year exceed 35,000 participating companies from all economic sectors, and 4 million visitors from around the world. Leading world brands such as Fitur, ARCOmadrid, Pasarela MBFWM and Fruit Attraction, have consolidated their leadership in the organisation of professional fairs of the different economic sectors, as well as fairs and public events through their ability to convene and attract visitors from all over Spain and abroad. As a global operator, IFEMA has several projects abroad through the organisation of trade fairs and strategic consultancy projects in Latin America, Europe, Africa, and Asia.